Show dailies are often considered to be something read and discarded once an attendee's finished reading it. But CustomNEWS show dailies have become so much more. At last month's PLA 2018 conference in Philadelphia, PLA Daily News had a few different components: Printed newspaper actively distributed to attendees daily as they entered the convention center. … Continue reading Share Stories, Photos and Videos via a Show Daily
Recommended Reading: Keep Printing
One common theme in CustomNEWS' posts is the important role that print materials still play at conferences and trade shows. Attendees do use mobile apps, but if they forget the room number for a session, or want to find a booth on the show floor - printed materials are what they seek. Here's two great … Continue reading Recommended Reading: Keep Printing
Case Study: Digital Preview Issue
Seeking a new way to share conference details with members, confirmed registrants and prospective attendees? Check out the digital preview issue that CustomNEWS published last month for the American Association of Anatomists: Email Preview Issue Distributed via email and AAA's social media channels, the publication includes links to registration pages, reminders about upcoming conference events … Continue reading Case Study: Digital Preview Issue
Looking Back: Top Posts of 2017!
What a great year we had! After launching our blog two years ago, it continues to grow in scope and has become a great resource on conference communications for the meetings industry. As we plan out our posts for 2018, we wanted to look back at our most-read posts and pages in 2017: CustomNEWS Case … Continue reading Looking Back: Top Posts of 2017!
Takeaways from @CadmiumCD’s #CadCon 2017
My 16-year career in the meetings industry has centered around print. As an assistant publisher with CustomNEWS, I've produced show dailies for more than 100 events. But the role that print plays at conferences is changing, in part due to the strides that event technology companies such as CadmiumCD have made. A few months ago, … Continue reading Takeaways from @CadmiumCD’s #CadCon 2017
Case Study: SYNERGY 2017
Not all conferences draw thousands of attendees and hundreds of exhibitors. But that doesn't preclude smaller events from publishing a show daily. Exhibitors still want to stand out and have direct access to attendees. And having a show daily at a smaller conference will elevate the feel of the meeting, and also provide a vehicle … Continue reading Case Study: SYNERGY 2017
Recommended Reading: 3 Content Lessons from ASAE’s #MMCCon, via @MelEdits
Earlier this year, Jenn Waters, Assistant Publisher, CustomNEWS, presented during ASAE's Marketing, Membership and Communications Conference on the role that print still has at conferences. (View her case studies here). Shortly after the conference, Melanie Powers shared her top take-aways, 3 Content Lessons from ASAE’s Marketing, Membership and Communications Conference. Her first take-away related … Continue reading Recommended Reading: 3 Content Lessons from ASAE’s #MMCCon, via @MelEdits
Let’s Talk Show Dailies at Booth #1402 during #ExpoExpo
Will you be making your way through Expo Expo in search of new sources for non-dues revenue? Or is your organization thinking about eliminating your onsite program book? We hope you’ll stop by our booth (#1402) to talk about how attendees, exhibitors and the host organization all benefit from a show daily. Complement your Mobile … Continue reading Let’s Talk Show Dailies at Booth #1402 during #ExpoExpo
Happy Thanksgiving!
It's been another busy year at CustomNEWS. We wanted to thank our clients, printers and fellow vendors for their contributions to our success this year. We hope you have a safe and enjoyable holiday. Happy Thanksgiving! Jenn Waters & Tim Mercer