Late spring and early summer conferences quickly became the guinea pigs of the events industry – organizers had to quickly learn as much as they could about virtual conferences, from what platform to use and how to structure, to how to promote and what to charge. Now, the conversation shifts to events scheduled for the … Continue reading Fall Conferences: Live, Hybrid or Virtual?
Virtual Events: Showcasing your Poster Hall
Poster Halls are a trademark of medical conferences. Poster authors often have the opportunity to present their research during poster sessions. With the move to virtual platform, what does that mean for the Poster Hall? Here’s a case study from CadmiumCD, about how they assisted a client in moving a poster session into their … Continue reading Virtual Events: Showcasing your Poster Hall
Blog Round-Up: Virtual Events, Part 2
Virtual conferences continue to make headlines. As more and more events move to virtual platforms, new questions arise. How do you market the event? How do you support your exhibitors and sponsors? Here's a look at a few more posts related to virtual conferences. Digital publishing tools can be used for pre-event marketing, share content … Continue reading Blog Round-Up: Virtual Events, Part 2
Use Value-added Opportunities to Increase ROI for Virtual Exhibitors
Selling exhibit booths and conference sponsorships for live events is never easy, but companies know what to expect. You had metrics to provide, such as the number of attendees and attendee demographics. There was also structure – exhibit hall hours – which they could capitalize on. But virtual events, at this time, do not have … Continue reading Use Value-added Opportunities to Increase ROI for Virtual Exhibitors
Virtual Conferences: Can Print Add Value?
The shift to virtual conferences has brought the role of digital communication tools to the forefront – email, digital communication vehicles and social media channels are now your primary tools for promoting events, sharing content and staying connected. But our team has recently been discussing how printed materials could enhance the virtual conference experience – … Continue reading Virtual Conferences: Can Print Add Value?
Enhance Virtual Sponsorships with Content Marketing and Digital Advertising Opportunities
Over the past few weeks, we’ve heard dozens of different suggestions for virtual conference sponsorships. Some create networking opportunities on virtual conference platforms. Others are more about engagement and building community, such as sponsored gifts and virtual concerts. Then there are sponsorships tied to virtual exhibit halls, such as scavenger hunts. What about building packages … Continue reading Enhance Virtual Sponsorships with Content Marketing and Digital Advertising Opportunities
Webinar Recap: Monetizing Your Live & Virtual Events through Sponsorships
The growth of virtual conferences has raised so many questions: What platform to use? What to charge for registration fees? How does a virtual exhibit hall work? And so on, and so on – there’s a lot to learn, and many different stakeholders to consider, and keep happy. Earlier this month, IAEE presented an informative … Continue reading Webinar Recap: Monetizing Your Live & Virtual Events through Sponsorships
Blog Round-Up: Preparing for the Return of Live Events
When I had the idea to start writing posts related to the impact of COVID-19 on the events industry, I didn't realize I would have so much to write about. I still have a list of ideas, and the list keeps growing. Today I wanted to look back at some of the posts we’ve shared … Continue reading Blog Round-Up: Preparing for the Return of Live Events
Virtual Exhibit Halls: Driving Traffic
“How will you drive traffic into the exhibit hall?” is probably the most common question asked by exhibitors. Three months ago, you would have spoken about marketing and signage, dedicated hours and meal services. Now, you need a new answer. Yes, most, if not all, virtual conference platforms will include a virtual exhibit hall. But … Continue reading Virtual Exhibit Halls: Driving Traffic