Finding Adventure, Camaraderie and Self-Confidence in Unexpected Places

I (Jenn Waters) recently celebrated my 15th anniversary with CustomNEWS, Inc. I worked my way from production assistant up to assistant publisher during that time – and have learned so much about the meetings industry, printing, traveling and so much more.

I recently wrote a blog post on this milestone for the Association for Women in Events (AWE), which you can read here.

It’s been quite the journey, and I look forward to what’s in store for my next 15 years!

Recommended Reading: #FOMO

Publish photo groups in the show daily, and then create photo albums on social media to show off the day in pictures!
Publish photo groups in the show daily, and then create photo albums on social media to show off the day in pictures!

At a marketing event last week, my colleague and I frequently lauded the show daily as a tool to use to market future events. Showcasing content, photos and videos will show those not in attendance what they missed. MeetingsNet recently published an article on FOMO with more ideas on how to increase attendance.

I also wrote about FOMO and show daily tie-ins earlier this year as well on this blog. Here’s a few of the highlights:

Non-attendees can read about session topics and keynote speakers in promotional materials, maybe browse the exhibitor list as well. But without a way to capture a conference’s happenings, how are they going to know they missed out? Continue reading

Engaging Virtual Attendees: Don’t Overlook your Show Daily!

virtual-handshake
Virtual attendees need to feel they are included – and not forgotten about simply because they aren’t attending in-person.

The virtual audience needs engagement opportunities that make them feel included. Working polling, text chat (with a dedicated moderator) and games into the virtual conference arena are a must.

What about the conference show daily? Before you dismiss it as something that wouldn’t add value to your virtual conference, check out our ideas: Continue reading

Recommended Reading: Mobile Apps

Conference apps are now the norm: but are you doing enough to increase app usage?
Conference apps are now the norm: but are you doing enough to increase app usage?

I recently came across this article from Eventsforce, 9 Reasons Why Your Attendees Did NOT Use Your Event App.  It looked at nine different reasons that attendee usage of the conference app may not be as high as the organizers would like. Here’s a few tie-ins between the mobile app and the show daily to consider as you plan your next event.

The topic of attendee awareness about the conference mobile app is something I often bring up with clients.

  • Publish an article on the app in the first issue of their show daily. Include a FAQ section and highlight new features.
  • Is there a mobile app leaderboard? Include daily updates and promote the prizes available – attendees love to win things.

Continue reading

Stand-alone Exhibitor Guides Add Value

An exhibitor guide is a very relevant tool for attendees and exhibitors!
An exhibitor guide is a very relevant tool for attendees and exhibitors!

Exhibitors invest in your organization when they exhibit at your conference. Could a stand-alone exhibitor guide add more value then including this information in the back of the program book? Here’s a few reasons we think it would: Continue reading