Exhibitors invest in your organization when they exhibit at your conference. Could a stand-alone exhibitor guide add more value then including this information in the back of the program book? Here’s a few reasons we think it would: Continue reading
Show daily advertising revenue typically comes from conference exhibitors seeking to stand out, promote new products and drive booth traffic. CustomNEWS recently took a different approach for a client. We turned our focus to selling ads to academic institutions seeking to promote fellowship programs and employment opportunities. Continue reading
Readers of earlier blog posts know we have written about how the show daily can fill a need when a conference moves away from producing a program book.
At last month’s CBCF Annual Legislative Conference, attendees found a critical piece of information they were seeking in the show daily – the conference’s daily schedule. At past conferences, attendees would turn to the conference’s souvenir journal for program information, schedules, etc. This year, the souvenir journal was not produced. Instead, that information was in the conference’s expanded online planner and mobile app (CadmiumCD). Continue reading
ROI, uniqueness and visibility are three words commonly found in discussions with potential sponsors. Companies are seeking strategic opportunities that will build brand awareness, drive booth traffic and help them stand out on a crowded show floor. Here are a few ways to craft sponsorship offerings using the show daily:
Single-sponsored show daily: Offer exclusive advertising to one company seeking to reach a wide audience while also supporting a critical attendee-benefit. The package could include one or two full page ad placements (i.e. inside front cover and/or back cover), a pg. 1 strip ad thanking the sponsor and a “word from the sponsor” section featuring a press release and image. Could also be combined with the distribution sponsorship. Costs: will vary depending on the number of issues and quantity, as well as the services provided by CustomNEWS (onsite reporters or photographers and distribution team). Continue reading
For the past few years, CustomNEWS has worked with a growing medical foundation to publish the show daily for their growing annual conference. This year, two post-conference highlights issues were produced, giving the client a tool to show content & highlights to both prospective attendees & industry supporters.
Fellows Course Digital Highlights Issue: Added to the program six years ago, the course continues to grow in both scope and attendance. For the third year, we published a highlights issue focused on this course. Content includes: Continue reading