Seven months ago, we didn't quite know what the impact of COVID-19 would be on the meetings industry. Though we're still not quite sure what 2021 will bring, it's been a year to learn (a lot), try new things and think outside the box. CustomNEWS created our COVID-19 resources page to share ideas, content and … Continue reading COVID-19: Top Ten Posts
Helping Exhibitors: Does your Virtual Exhibit Hall Need a Show Guide? Print and Digital Offerings Add Value!
How can you help exhibitors generate ROI from a virtual exhibit hall? ROI is very important to exhibitors. At live events, they can measure ROI by the number of visitors to their booth, scanned badges and attendance at special events. Virtual events do not offer a captive audience in the same way that live events … Continue reading Helping Exhibitors: Does your Virtual Exhibit Hall Need a Show Guide? Print and Digital Offerings Add Value!
Blog Round-up: Case Studies
Over the past eight months, CustomNEWS has added more than 25 posts to our COVID-19 resources page. Topics have included digital publishing, the role of print, resources for exhibitors and much more. Our next few posts will highlight some of this content, as we prepare to add new content in December. Going Virtual? Don’t Overlook … Continue reading Blog Round-up: Case Studies
Going Virtual? Don’t Overlook Print!
Reach attendees & members at their homes in office with print preview and/or highlights issues. While there has been a movement to "print less" at onsite events over the past few years, attendees still seek out printed materials. Having access to daily schedules, vendor lists and exhibit hall floor plans in print format can be … Continue reading Going Virtual? Don’t Overlook Print!
Case Study: IDWeek 2020
Digital daily newspapers enhance a virtual meeting, showcase content and generate revenue. Last month, CustomNEWS published a digital daily newspaper for IDWeek. We produced four issues of a digital daily publication, which was distributed in a daily email newsletter sent to more than 50,000 recipients. Our email newsletters had a 25% open rate and 4% … Continue reading Case Study: IDWeek 2020
Planning for the Hybrid Experience
How will you welcome virtual attendees at your next live event? Live events will return, that we're sure of. When? Who knows. Will they look the same, pre-COVID? Probably not. Welcoming back live events will not be easy. After losing millions due to cancelled events, venues need to look at what is needed to welcome … Continue reading Planning for the Hybrid Experience
Virtual Events: Supporting Your Sponsors
A recent article from Associations Now caught my eye: Virtual Events: Make Your Sponsor the Star. Many of the suggestions that were provided were things that we've suggested on our blog...and our doing with current and clients. At live events, sponsors have so many opportunities to increase brand awareness, drive booth traffic and establish connections. … Continue reading Virtual Events: Supporting Your Sponsors
Case Study: Digital Newspaper for NHF Virtual Conference
For nearly a decade, CustomNEWS has partnered with the National Hemophilia Foundation (NHF) to produce NHF Daily News, the official daily newspaper of the NHF Annual Conference. The publication, available in both print and digital formats, has been very popular with both conference attendees and exhibitors. With NHF’s pivot to a virtual conference, a discussion … Continue reading Case Study: Digital Newspaper for NHF Virtual Conference
Case Study: Destinations International Post-Conference Digital Highlights Issue
Virtual conferences are a completely different ballgame...attendees, planners and sponsors will all agree on that. Time commitments, platform selection and ROI are just a few of the many concerns that need to be addressed. But one thing that does not change: educational content. The methods in which it's consumed, and shared, may be different, but … Continue reading Case Study: Destinations International Post-Conference Digital Highlights Issue