Recommended Reading: Attendee Problems

Help first-timers get the most out of their conference experience by including some tips in your show daily.

Making the experience painless – and beneficial – for attendees can be a challenging job. Here’s a great article from @SmoothThePath with some common problems attendees and exhibitors may face, and some suggestions on how to overcome them, The Problems Attendees Experience at Conferences. Continue reading

Social Media’s Impact on the Attendee Experience

Promote social media channels such as Instagram with collages of posts.

This Wall Street Journal article on social media’s impact on face-to-face attendance at conferences has gotten a lot of buzz since it was published last week. The author provides some great tips on using social media to enhance attendance by networking, building connections and expanding your reach. I particularly like the suggestion of booking tables at different restaurants each night to play host to theme dinners.

It’s no secret that social media has had a (mostly positive) impact on the meetings industry. Of course, when an attendee tweets about shuttle bus problems or over-packed sessions, a meetings organizer may question its benefit. But overall, the good usually outweighs the bad – afterall, it’s free marketing for your association. Continue reading

Recommended Reading: Industry Trends

Keeping up on the latest trends in the meetings industry is a full-time job – here’s a fun infographic from Multibrief that you’ll want to check out, Infographic: Key trends for meetings and events.

Everyone knows there’s a move towards event technology and digital platforms. But don’t forget, if you’re looking for content for year-round use, a show daily will deliver. And be sure to make your show daily available digitally and share it via email with those not attending as well. Continue reading

Recommend Reading: Event Metrics

Higher attendance? More exhibitors? Growth in sponsorship revenue? There are so many ways to measure an event’s success – here’s a great article from SmartMeetings, 6 Ways to Measure an Event’s Success? Here’s a quick look at how a show daily can play a role/impact some of these measurements. Continue reading