Will you be making your way through the ASAE Membership, Marketing and Communications conference exhibit hall in search of new sources for non-dues revenue? Or are you looking for new ways to support your content marketing initiatives?
Show dailies offer your exhibitors and sponsors different ways to reach their target audiences – attendees and association members, resulting in a new non-dues revenue stream for your organization. Continue reading
Do you create great content, then wonder, why isn’t anyone reading it? It could be because they don’t know it’s out there. Here’s a great post from the Content Marketing Institute, 7 Promotion Tactics to Get Your Content Noticed.
Almost all of these suggestions can be applied to your conference content, whether it’s being generated by your show daily’s reporters, committee members, bloggers, etc. Don’t stop promoting content just because the conference ended.
CustomNEWS is looking forward to exhibiting at its first ASAE Membership, Marketing and Communications conference. It’s not only offering us a chance to meet marketing and communications managers we haven’t crossed paths with yet, but also because of the topics that will be covered over the two-day program. We’re planning to attend the sessions on Snapchat and content marketing.
And we hope you’ll attend “What? No Program? Reevaluating your Event’s Onsite Print Vehicles” on Wednesday, May 3, 3:15 p.m., with Jenn Waters, Assistant Publisher & Digital Media Manager, CustomNEWS.
Why keep printing? We’re finding that as mobile app adoption rates rise, conference organizers are reevaluating the role of onsite print communications vehicles. Perhaps some of these questions have come up during your discussions about what to print: Continue reading
Has your organization wanted to introduce a video component at your conference, but wasn’t sure where to start? Check out this BizBash article on how the Global Pet Expo used Facebook Live to grow its audience and create a way to showcase Expo news and events, Why This Trade Show Is Adding Facebook Live to Its Social Media Strategy.
One key take-away from this article was the organization’s goal to be selective and limit the number of streams each day. It’s very easy to go from “interesting” to “intrusive” when it comes to social media – there is such a thing as too much! Continue reading
Show dailies are a unique publication – in essence, you are publishing a customized newspaper for your target audience. Content is chosen by your organization, and delivery methods can include print, direct mail, email and social media.
Data released in CEIR’s new report, Cost to Attract Attendees, shows that associations now spend 20% less on attendee marketing than they did in 2013. Is this due to higher printing/postage costs? A feeling that free social media opportunities are more lucrative? Continue reading
Looking for ways to reduce expenses as budgets become smaller? Is event photography something that could be slashed? i3events recently campaigned against that decision, Your Association in the Best Possible Light.
Before you think that iphones and volunteers can suffice, think about other photography-related expenses you have throughout the year, such as stock photos for marketing materials, etc. Eliminate the need for stock photography by having a professional photographer capture your conference through their lens. Concerned you won’t get the images you’ll need? Here’s a few more tips from CustomNEWS. Continue reading
We’re excited to announce that our blog has had more than 2,200 visitors and 3,900 views since its launch two years ago. Here’s a look at the top 5 blog posts so far in 2017:
Showcase Photos and Videos in Your Show Daily: A show daily can be much more than a one-off print vehicle. Producing a post-conference digital issue creates a tool for sharing conference news, photos and videos to a wide audience – while only needing to direct them to one site. Read more…
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Making the experience painless – and beneficial – for attendees can be a challenging job. Here’s a great article from @SmoothThePath with some common problems attendees and exhibitors may face, and some suggestions on how to overcome them, The Problems Attendees Experience at Conferences. Continue reading
This Wall Street Journal article on social media’s impact on face-to-face attendance at conferences has gotten a lot of buzz since it was published last week. The author provides some great tips on using social media to enhance attendance by networking, building connections and expanding your reach. I particularly like the suggestion of booking tables at different restaurants each night to play host to theme dinners.
It’s no secret that social media has had a (mostly positive) impact on the meetings industry. Of course, when an attendee tweets about shuttle bus problems or over-packed sessions, a meetings organizer may question its benefit. But overall, the good usually outweighs the bad – afterall, it’s free marketing for your association. Continue reading
