Show Daily Flies Off Shelf as Attendees Seek Printed Schedule

Digital signage reminded attendees to pick up the show daily.

Mobile apps put so much information at an attendee’s fingertips – session descriptions, speaker listings and much more. But what happens when they know where they need to be, but cannot remember the room number? Attendees want something in print format that they can quickly refer to – as opposed to having to pull out their mobile device.

After eliminating their onsite program – the Souvenir Journal – last year, the Congressional Black Caucus Foundation’s Annual Legislative Conference made the ALC Daily, the conference’s daily newspaper, the source for daily schedule information. Continue reading

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Recommended Reading: 14 Ways Exhibitors Can Get the Most Out of Your Show

Exhibitors play a key role at conferences. They provide necessary financial support, but also draw in attendees. Your audience wants to be the first to hear about new products and have an opportunity to discuss challenges they are facing with someone who could help. Is your organization doing enough to help exhibitors maximize their decision to exhibit at your conference. Granted, you can’t do everything for them, and some will complain regardless – but here is a great article from MeetingsNet, written by Reno Macri, that all show organizers and exhibitors should read, 14 Ways Exhibitors Can Get the Most Out of Your Show.  Continue reading

Apps; sure . . . But where are the maps?

Use your show daily’s centerspread to publish a full size exhibit hall floor plan and company director.
Use your show daily’s centerspread to publish a full size exhibit hall floor plan and company director.

(This post was originally published by TSNN on September 20, http://tsnn.com/blog/apps-sure-where-are-maps.)

My mom and I were making our way through her favorite supermarket recently, when she said to me, “We should have picked up a directory.” Although my mom has been coming to this store for more than 20 years, the store’s ongoing remodel had left her feeling out of sorts. It took a few wrong turns before we finally came across the orange juice.

This experience reinforces what I’ve come across during trade shows – attendees want something to help them be more efficient when navigating an exhibit hall. Overhead signage and oversize directories at the hall entrance are helpful, but attendees still want something to which they can refer as they make their way across the aisles. Continue reading

Recommended Reading: How to Help Your Attendees Convince Their Bosses to Let Them Attend

Factors driving attendance at your conference can sometimes include those outside your control – that’s why so many conferences include attendee justification letters on their event’s homepage and in marketing materials. Check out this timely article from MeetingsNet, How to Help Your Attendees Convince Their Bosses to Let Them Attend

But how do you get on a potential attendee’s radar? Before they seek justification to attend, they need to know what your conference offers. Will the time away from home and work be worth it? Continue reading

Case Study: Print and Video Working Together

Sending an email highlighting conference content will show non-attendees what they missed.
Sending an email highlighting conference content will show non-attendees what they missed.

Adding a video component to your conference’s communications strategy is no longer out-of-reach. Rather, it’s now both a necessary component and great marketing tool. But how do you get started? Do you hire a videographer or contract a video production company? You may be surprised by our suggestion – talk to your show daily publisher.

Yes, show dailies start out in print format, but now are also immediately available in digital formats that can be shared via email and social media, and added to website archives. Our digital publications create another medium for sharing video clips, beyond social media. Continue reading

Show Dailies Support Event Technology, Generate Non-Dues Revenue

For the past two years, CustomNEWS has produced the chapter newsletter for the PCMA New England Chapter. A digital version is sent out via email and posted to social media. We recently wrote about show daily publications for the fall issue. We looked at why organizations should keep printing, and how show dailies and mobile apps support each other. Continue reading

Recommended Reading: Growing Attendance

An event’s success can be defined in different ways, but strong attendance numbers are a must. While it may not be realistic to expect strong growth every year, you don’t want to see a drop off. That could mean they are turning to other organizations for education, and not yours! This post from MemberClicks, From #ASAE17: 4 Barriers to People Attending a Conference, caught my eye last week because it focuses on the experience that your event will offer. Continue reading

Our Summer: A Look Back

Attendees rely on show dailies for conference news and updates.
Attendees rely on show dailies for conference news and updates.

Labor Day signifies the end of summer…we move on to football, cooler weather and then before we know it, the holiday season. CustomNEWS had a very productive summer – our travels took us from coast to coast, including Oregon, Illinois and New York. Here’s a look at some of our projects between Memorial Day and Labor Day, which totaled: Continue reading