Case Study: Daily Schedules in the Show Daily

An attendee used the daily schedule page to keep track of the sessions he attended.
An attendee used the daily schedule page to keep track of the sessions he attended.

Readers of earlier blog posts know we have written about how the show daily can fill a need when a conference moves away from producing a program book.

At last month’s CBCF Annual Legislative Conference, attendees found a critical piece of information they were seeking in the show daily – the conference’s daily schedule. At past conferences, attendees would turn to the conference’s souvenir journal for program information, schedules, etc. This year, the souvenir journal was not produced. Instead, that information was in the conference’s expanded online planner and mobile app (CadmiumCD). Continue reading

Sponsors Looking for that “Big Splash”?

Add a show daily distribution package to your sponsorship offerings!
Add a show daily distribution package to your sponsorship offerings!

ROI, uniqueness and visibility are three words commonly found in discussions with potential sponsors. Companies are seeking strategic opportunities that will build brand awareness, drive booth traffic and help them stand out on a crowded show floor. Here are a few ways to craft sponsorship offerings using the show daily:

Single-sponsored show daily: Offer exclusive advertising to one company seeking to reach a wide audience while also supporting a critical attendee-benefit. The package could include one or two full page ad placements (i.e. inside front cover and/or back cover), a pg. 1 strip ad thanking the sponsor and a “word from the sponsor” section featuring a press release and image. Could also be combined with the distribution sponsorship. Costs: will vary depending on the number of issues and quantity, as well as the services provided by CustomNEWS (onsite reporters or photographers and distribution team). Continue reading

Case Study: Sharing Content Year-Round

The NCVH Fellows Newsletter is a great marketing tool for future Fellows courses.
The NCVH Fellows Newsletter is a great marketing tool for future Fellows courses.

For the past few years, CustomNEWS has worked with a growing medical foundation to publish the show daily for their growing annual conference. This year, two post-conference highlights issues were produced, giving the client a tool to show content & highlights to both prospective attendees & industry supporters.

Fellows Course Digital Highlights Issue: Added to the program six years ago, the course continues to grow in both scope and attendance. For the third year, we published a highlights issue focused on this course. Content includes: Continue reading

Email Slideshow: Another Way to Promote Conference News!

We produce show dailies for a lot of very different organizations, and we’re always looking for ways to expand the reach of our publications while also offering more value to both our advertisers (exhibitors) and the association. CustomNEWS will send out a daily email that features show daily links, includes conference photos and highlights news and schedules. Email newsletters also generate additional advertising revenue and will increase the non-dues revenue the association receives through our royalty proposals. Continue reading

Sometimes, it’s Personal…

Coverage of the memorial appeared in the next day's issue of the show daily.
Coverage of the memorial appeared in the next day’s issue of the show daily.

When the Pulse nightclub massacre happened in Orlando this past June, there was an international outpouring of shock, sadness and compassion. One of CustomNEWS’ show daily clients, the American Library Association (ALA), was to hold its annual conference in the Florida city only a couple of weeks later. The organization quickly sprang into action: arranging a memorial service at the conference, not only for the victims and their families, but also for the greater Orlando community and association members and conference attendees affected by the tragedy. It also arranged for an onsite blood drive to help replenish the region’s blood supply. The memorial service was attended by more than 1,000 conference attendees, who listened to poignant presentations by the organization’s LBGTQ and Hispanic member groups, along with comments from the organization’s president and even a member of Congress. Continue reading