Recommended Reading: Building Your Email Database

(Every Friday, our blog will feature an article we find to be timely, related to show dailies or just an informative read. We’ll then share some links to some of our posts on related topics. Happy reading!)

Reaching a wider audience is always “top of mind” for marketers, especially small businesses that rely on email newsletters to connect with potential customers. Continue reading

Recommended Reading: Time for Change?

(Every Friday, our blog will feature an article we find to be timely, related to show dailies or just an informative read. We’ll then share some links to some of our posts on the same topic. Happy reading!)

Change can be scary, and sometimes it’s the last thing you want to propose. But I really enjoyed this article, 20 Horrific Conference and Trade Show Staples That Need to End from Spark Minute. There seemed to a be a few “no-brainers” on his list. And of course I was very happy that “eliminating print materials” wasn’t one of them. Continue reading

Show Dailies: Unique Advertising Opportunities

Generate advertising revenue with a New Product Showcase.
Generate advertising revenue with a New Product Showcase.

Show dailies are a niche publication – while a good amount of pre-planning goes into the publication, what makes it unique is the overnight turnaround. Last-minute changes, reception photos and much more can be accommodated in a show daily because you have all day to work on it, much like your local newspaper.

Along those same lines, show dailies offer your exhibitors and sponsors different ways to reach their target audiences – attendees and association members, resulting in a new non-dues revenue stream for your organization. Continue reading

Recommended Reading: Digital Publications

Expand your show daily's reach with a daily email newsletter to promote the content.
Expand your show daily’s reach with a daily email newsletter to promote the content.

Over the past 10 years, digital publishing software has strengthened the role of the print publication. Digital versions now expand audiences, offer a lower-cost subscription option and can be easily shared on social media. Here’s a great post from Nxtbook, Should I have a website or a digital publication?, on the topic.

CustomNEWS creates digital versions of every show daily we produce – we do not think reading a few session recaps will cannibalize face-to-face attendance. Blogs, social media channels and email newsletters are just a few of the channels that digital versions can be shared on. But, first you need content – and your conference’s print show daily is the ideal source for content to use throughout the year. Continue reading