Publishing a show daily requires revenue to cover printing, production, distribution and content generation costs. Why depend on only traditional display advertising to pay the bills? Create new opportunities that will appeal to your exhibitors. A show daily is a unique publication – make the most of it!
- Use their content: Create an exclusive opportunity – only advertisers are guaranteed publication of one press release in each issue an advertisement is placed, at no additional cost. CustomNEWS has seen this value-added offer convert advertising sales because we’re giving the exhibitor two different ways to reach readers.
- Highlight new products: Attendees want your conference to be where they learn about the latest and greatest in their industry. A paid New Product Showcase generates revenue and becomes a marketing tool for both exhibitors and your association.
- Create a show daily sponsorship package: Charge an exhibitor anywhere from $5,000 to $8,000 to cover the costs of hiring distribution temps who wear t-shirts with the conference logo on the front and an exhibitor’s logo/message on the back. The temps get noticed, the sponsor stands out and it didn’t cost your organization anything!
Another opportunity that a show daily offers: last-minute advertising sales. Program books are printed four to six weeks in advance – shutting out exhibitors who committed after the deadline or were still fine-tuning their marketing plan. We’ll go as late as we can on advertising deadlines to accommodate late sales.
CustomNEWS will offer guidance on developing an advertising rate card that your team can take to exhibitors or we can do the selling, and there is no cost to your organization for the publication. Regardless of which business model best suits your organization, we will work with you to guarantee advertising dollars aren’t left on the table. Let’s get started!