I often come across articles with tie-ins to conference communications and the services that CustomNEWS provides. On Fridays, we’ll share links to a few of these articles. This week’s topics include digital technology, social media and content marketing.

Leverage Digital Technology to Pitch to Younger Professionals via @TSNN_com_US:

How can a print publication be used to reach this target audience?

• Publish a New Products showcase to highlight what’s new on the show floor
• Encourage exhibitors to promote hands-on training opportunities
• Promote the mobile app
• Repurpose content from your show daily year-round in digital publications and online communities

Mobile apps coming to more events and conventions near you via @chicagotribune:

Don’t replace your show daily with your mobile app – they should work together. Promote the app in your show daily with a Q&A feature. And ask your developer to add a news section to your mobile app – creating a daily photo album and distribute the show daily’s digital links.

7 Tips for Better Content Marketing via @DCDAgency:

CustomNEWS can be your army of content contributors – an enormous amount of content can be generated at your conference. We will include onsite reporting, videography and photography services in our royalty proposal – your association gets all this content, and a free show daily!

5 Ways to Get More ROI From Your Next Conference via @cmicontent:

Publish a show daily!