I often come across articles with tie-ins to conference communications and the services that CustomNEWS provides. On Fridays, we’ll share links to a few of these articles. This week’s topics include digital technology, social media and content marketing.
How can a print publication be used to reach this target audience?
- Publish a New Products showcase to highlight what’s new on the show floor
- Encourage exhibitors to promote hands-on training opportunities
- Promote the mobile app
- Repurpose content from your show daily year-round in digital publications and online communities
Don’t replace your show daily with your mobile app – they should work together. Promote the app in your show daily with a Q&A feature. And ask your developer to add a news section to your mobile app – creating a daily photo album and distribute the show daily’s digital links.
CustomNEWS can be your army of content contributors – an enormous amount of content can be generated at your conference. We will include onsite reporting, videography and photography services in our royalty proposal – your association gets all this content, and a free show daily!
Publish a show daily!