Today’s post links to articles about the state of print, video marketing and sponsorships.

‘Print medium will continue to grow, will co-exist with digital publishing’ – FICCI via @bsindia

• Our digital marketing initiatives have developed grown out of the success of our print product – we aren’t trying to replace print, but build on it. Digital tools such as email newsletters and news-focused websites will grow the audience for your print publication.

4 Areas To Help Achieve A Successful Pre-Show Marketing Campaign via @TradeTecSkyline

• Publishing a show daily creates new marketing opportunities for exhibitors – show daily advertising will help them stand out from the competition, deliver their message to attendees and walk away a little happier after having a successful show.

Social Media Video – Essential Tips and Takeaways from #SMBMSP74 via @TopRank

• CustomNEWS will develop a comprehensive communications strategy for your conference that can include videography services. Videos can be embedded in the digital version of your print show daily and teased in a daily email newsletter

Issues and Trends in Exhibit Space and Sponsorship Sales, Fall 2014 Executive Summary via @LippmanConnects & @exhibitsurveys

• Advertising is not the only source of non-dues revenue when it comes to your show daily. Create sponsorships that provide exhibitors what they are looking for: visibility!
  • Charge an exhibitor anywhere from $5,000 to $8,000 to cover the costs of hiring distribution temps who wear t-shirts with the conference logo on the front and an exhibitor’s logo/message on the back. The temps get noticed, the sponsor stands out and it didn’t cost your organization anything!
  • Sell an exclusive sponsorship opportunity for the daily email newsletter that will promote the day’s show daily, provide schedule reminders and highlight other conference news.

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