- As this article points out, digital technologies are finding their way into conferences of all shapes and sizes. Before you eliminate print all-together, CustomNEWS has digital and print offerings that can work together to keep attendees informed. Turn your exhibitor guide into a section of a website focused on conference news. And check out our case study for more information on tie-ins between audience polling and your show daily.
- When it comes to social media, the goal is to be where you audience is. And most likely, they are on LinkedIn. Does your organization have a group or company page? Share links to show daily articles and create posts focused on themes to encourage discussion on conference topics.
- Rather than inundating members and attendees with numerous emails during your conference, take time before your event to craft one daily email: a newsletter that showcases news, reminds attendees of the day’s events and generates non-dues revenue. Identify what information needs to be included: focus on relevance and keeping it concise.
- We don’t want expect print to go away, but if your exhibitors are more focused on digital advertising – are you offering enough opportunities? Ask us about email newsletters and news-focused websites.