Social media, content marketing and digital technologies are the topics of this week’s link share articles.

Want a Greener Meeting? Go Paperless With These Technology Options via @KalahariMeeting

• As this article points out, digital technologies are finding their way into conferences of all shapes and sizes. Before you eliminate print all-together, CustomNEWS has digital and print offerings that can work together to keep attendees informed. Turn your exhibitor guide into a section of a website focused on conference news. And check out our case study for more information on tie-ins between audience polling and your show daily.

Why You Must Include LinkedIn in Your Content Marketing via @JuliaEMcCoy and @sejournal

• When it comes to social media, the goal is to be where you audience is. And most likely, they are on LinkedIn. Does your organization have a group or company page? Share links to show daily articles and create posts focused on themes to encourage discussion on conference topics.

Effectively Use Email Marketing to Grow Your Association via @johnfoleyjr 

• Rather than inundating members and attendees with numerous emails during your conference, take time before your event to craft one daily email: a newsletter that showcases news, reminds attendees of the day’s events and generates non-dues revenue. Identify what information needs to be included: focus on relevance and keeping it concise.

Ad Agencies Ready for Growth in 2015 via @minonline

• We don’t want expect print to go away, but if your exhibitors are more focused on digital advertising – are you offering enough opportunities? Ask us about email newsletters and news-focused websites.

And check out this link for some #eventprofs humor from @Bizzabo. Happy Friday!