Social media, marketing and strategy are the topics of this week’s link share post.
- This article talks about the importance of visual elements in social media posts. Other than the suggestion to use a mascot, show daily content can be turned into social media posts. Rather than posting a blog entry without a photo, or a stock image, scroll through the images from your last conference. Find a photo of a presenter speaking on a related topic. Turn your “Man on the Street” interview into a slideshow with quotes and images. Keep the art of repackaging in mind when determining what questions you will be asking attendees.
Strategy – Not Just for January Any More via @theexpogroup
- Great read on strategy. What is your conference’s communications strategy? Are you using all the tools at your disposal to reach all of your target audiences? CustomNEWS wants to discuss what you’re doing now, and what we can do to help strengthen your strategy. Contact us today, info@showdailies.com.
The Big List of 189 Words That Convert: Write Copy that Gets your Customer’s Attention Every Time via @buffer
- One of my new go-to resources when writing email subject lines, marketing calls-to-action and social media posts. You want your content to get noticed!
4 Tips for Creating Buzz Before an Event via @Localist
- Association executives often tell us that their conference doesn’t generate enough news to warrant publication of a show daily. CustomNEWS disagrees: conferences larges and small have news to share, schedules to promote and discussion to start. Publishing a show daily creates a tool for increasing the buzz about a conference, before, during and after it concludes!
Are you attending Springtime on April 9? Visit CustomNEWS in booth #810.