A conference’s communications strategy has many parts. This week’s links focus on social media, attendees and an exhibitor marketing opportunities.  And starting today, Link Share Friday posts will feature a link to one of our show dailies.

Facebook at Your Event via @Vision_Matrix

• Are you getting the most out of Facebook when it comes to event marketing? Some of the ideas this article suggests includes behind-the-scenes photos, video sharing and real-time updates. CustomNEWS’ onsite content curators (reporters, photographers and videographers) will enhance your social media strategy – we’re there when your staff is everywhere else!

Garbage In, Garbage Out: 5 Ways to Guarantee Better Exhibitor Profiles via @dataconnectcorp and @tracibrowne

• Ever wonder why exhibitors aren’t completing their profiles? Traci looks at what the conference organizers can do to encourage greater participation. After all, attendees attend your conference, in part, for the latest developments from your industry partners.

Conference Registration: How to Meet the Needs of the 2015 Attendee via @Boomset

• This article proclaims 2015 as “The Year of the Attendee.” Do you design onsite communications, both print and digital, with your attendee in mind? If your focus is digital platforms, recharging stations are a must!

Show Daily Link of the Week:

Publish a digital highlights of your show daily to provide a comprehensive wrap-up of conference events, share video clips and show those not attending what they missed!

And don’t forget a “save the date” ad for next year’s conference!

Check out our latest sample here!