Articles we’re sharing this week focus on new technologies, social media and exhibitor marketing. Be sure to scroll down for today’s link to view a show daily issue.
via @zkipster
- How can your show daily publisher contribute to any of the new technologies listed in this article? As seen in this photo, pictures taken by CustomNEWS’ photographers can incorporated into social media displays. Attendees will stop to see if they see themselves on the screen!
14 Tips To Incorporate Social Media Into Event Marketing via @marketingland
- This article looks at social media, from the exhibitor’s perspective. We love when exhibitors send out tweets showing off their show daily advertisement or a photo of their booth that made the newspaper.
20 Sins of Exhibiting via @EventMB
- Conference organizers aren’t the only demographic in need of an onsite communications strategy. As an exhibitor, are you doing more than just staffing your booth and hoping attendees flock to your location? Setting a budget for marketing will be a worthwhile investment: totebag inserts, show daily advertising and floor decals are just a few options often seen in a sponsorship prospectus. Looking for more? Just ask. Conference organizers often have other ideas in the works that, together with a partner, can be brought to fruition.
Show Daily Link of the Week:
Your show daily can include recaps of education sessions to highlight topics covered at your conference, photos to show excitement and energy and much more.
Check out our latest sample here!