Link Share Friday – May 22, 2015

Articles we’re sharing this week focus on content marketing and social media. Please scroll down for today’s link to view the ISET Today sample.

Use Social Proof to Increase Conference Registrations via @JeffHurt

  • Testimonials are a great marketing tool!

3 Twitter Features to Consider for Marketing Your Trade Association via @RealMatch

  • Are you prepared for the changes coming to Twitter?

11 Effective Lean Content Marketing Practices To Generate ROI via @scoopit

  • Great suggestions! How can CustomNEWS play a role:
    • We’ll generate tons of content at your conference – articles, photos, video clips.
    • We can repurpose this content by turning into blog posts, post-conference recaps, social media posts and more!
    • And show dailies generate non-dues revenue!

Facebook Ads Split Testing 101 via @adespresso

  • Do you buy Facebook advertising to promote your confernece? Check out this article.


Show Daily Link of the Week:

Click here to check out the show daily from ISET 2015. This issue has session recaps, award recipient profiles, live case follow-up and polling results.


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