Articles we’re sharing this week focus on marketing, marketing automation, social media and inbound marketing. Please scroll down for today’s link to view the APIC Daily News Conference Highlights issue and the corresponding e-newsletter sent to more than 17,000 recipients.

3 Crucial Questions You Need To Answer For Your Meeting Marketing Strategy via @PCMAHQ

• Great tips about the need for a plan. Wondering how a show daily can become a marketing tool? Ask us!

• Marketing automation is a term that’s showing up more and more – here’s a good primer!

5 Reasons Why Your Association Needs to Be Active on Social Media via @AssocMarketer

•  How can publishing a show daily support your social media efforts? Check out our blog posts about social media here.

The Biggest Problem with Association Marketing and How You Can Fix It via @davemartin_ERA

• Where can you find content for your inbound marketing strategy? Your show daily!

Show Daily Link of the Week:

The APIC Daily News conference highlights digital issues includes stories from the last day of the meeting, more photos and articles that didn’t fit into the onsite issues, and links to the closing highlights video and photo montage. Click here to read the highlights issue, and the accompanying email sent to more than 16,000 members and attendees.