Show Dailies Showcase Content

Posting show daily digital issues to your website shows those not in attendance what they missed!
Posting show daily digital issues to your website shows those not in attendance what they missed!

A few months ago, Jenn Waters, assistant publisher & digital media manager, CustomNEWS, Inc., had the opportunity to present at the ASAE 2015 Annual Meeting in Detroit.

During “Stretch Your Conference Content,” Jenn looked at the show daily as a tool for not only curating and showcasing content at your conference, but also as a way to generate content to share throughout the year.

The primary objective of a show daily has been the dissemination of news and information to onsite attendees. But a show daily is also a communications vehicle that can be shared with a wide audience to increase a conference’s ROI and also generate content to use throughout the year.

Show content has a shelf-life far longer than the conference at which it was shared. Previews and recaps of education sessions, attendee and speaker interviews, association updates and exhibitor news can be used in association publications, email newsletters, blogs and posts on social media channels.

Please check out the presentation slides to see how easy it can be to incorporate show daily content into your organization’s communication strategies. We also share examples to show you how other organizations are positioning their show daily content in association publications, conference websites and much more.

Turn show daily content into a blog post for other media outlets.
Turn show daily content into a blog post for other media outlets.

Keep Reading:

For more on this topic, and the session in which we presented, check out these blog posts:

Contact CustomNEWS:

To learn more about how a show daily can strengthen your content marketing strategies and become an integral part of your conference’s communications strategy, please contact Jenn Waters, jwaters@showdailies.com.

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s