Link Share Friday – December 4, 2015

Publishing a show daily supports social media and content marketing initiatives.
Publishing a show daily supports social media and content marketing initiatives.

Today we’re sharing articles about content marketing, post-event evaluations and exhibitor marketing. And scroll down for posts about the value of print pieces – print is evolving, not disappearing!

 

#8 should really be #1 – relax. There are a number of ways you can engage and promote your conference to both attendees and non-attendees:
  • Repurpose show daily content in association publications, blogs and emails
  • Use show daily articles to promote upcoming events, webinars, etc.
  • Create highlight montages – emails, PDFs/digital issues
  • Create photo albums for social media, website, etc.
  • If your conference has tracks or niche groups, create post-conference emails and marketing pieces that showcase sessions and events that directly relate to their interests.

 

There are many great take-aways from this article:
  • Use your show daily to raise brand awareness by showcasing your conference’s education sessions.
  • Do you sell session recordings? Be sure to promote this in your show daily – include a house ad and/or have a box with standard language that appears at the end of session recap articles.
  • Send out emails focused on a particular topic covered at the conference: include links to related show daily articles, feature an attendee Q&A that shows who did attend and promote publications and upcoming events.

 

Best Practices: How to Capture Better ROI from Events via @adage

A great article for exhibitors on maximizing the investment made to exhibit at a trade show. Show dailies offer print and digital marketing opportunities, before, during and after a conference.

 

Have you read these posts?

Even though we’re in the digital age, there is still value in print, especially at conferences. Don’t eliminate print, just reevaluate. Here’s some posts to check out:

Thanks for reading…have a great weekend!

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