Content as a Promotional Tool

Session previews and recaps can also promote upcoming events.
Session previews and recaps can also promote upcoming events.

Onsite editorial coverage at your conference will showcase news, highlight speakers’ messages and let those not attending see what they missed.

But are you missing out on ways to promote future events and publications that tie in to topics covered at your conference? Take advantage of your captive audience: add a short box at the end of each article that simply Says, “looking for more on [x topic]? Plan to attend the upcoming [xx event]; or stop by the onsite bookstore to take a look at [related publication title].”

Onsite editorial schedules are typically developed prior to the conference, so this content can be selected and prepared prior to the conference. It will get attendees thinking about how they can further their education on this topic with your organization.

Looking for new ways to collect and highlight conference content? Contact Jenn and Tim at CustomNEWS, info@showdailies.com.

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