Video production, social media and digital technologies are now must-haves for a conference’s communications strategy. But incorporating these offerings may be harder than it sounds if your staff is overstretched or isn’t sure what questions to ask when screening potential vendors.

Earlier this year, we wrote a blog post about the pros and cons of outsourcing your show daily. But a recent project led me to think about our knowledge about and connection to videographers, photographers, social media managers and reporters. Each of these entities should support the other:

• Share links to digital versions of show daily via social media
• Include digital show daily links and photos in daily email newsletters sent during the conference
• Embed video clips in the daily email newsletter
• Remind viewers to pick up the show daily for additional information at the end of video clips

Seeking a videographer to do a daily newscast, session clips, attendee interviews and/or montages? We have a number of resources to recommend, and we can also manage the overall planning to free up your staff resources. We also have lists of vetted photographers, reporters and social media managers with years of conference experience.

Show dailies, video coverage, conference photography and social media are all ways to showcase your content – having your conference newspaper provider oversee all content-related services is a great way to streamline the operation.

To learn more about how a show daily can become the backbone of  your onsite communications strategy, please contact Jenn Waters, jwaters@showdailies.com.