Today we’re sharing articles about social media. And scroll down for to view the slides from “Stretch Your Conference Content,” presented at the ASAE 2015 Annual Meeting.

12 Ways to Use Social Media Before and During an Event via @AssocMarketer

• Social media is free marketing – and needs to be a part of your conference’s marketing/communications strategy. You don’t have to be on every social media channel out there. If your attendees/audience are not on Snapchat, then you don’t have to be. Twitter and Instagram have the most “live interaction,” and depending on your industry, Pinterest may be a must as well. Facebook and LinkedIn are also important, but for real-time updating, it will be Twitter and Instagram. CustomNEWS will provide show daily links to share via social media; reporters can post quotes from speakers in real-time; and we’ll give you photos each night for a daily photo album that can be shared via Facebook and Flickr.

Seven Steps For Snapchatting At Your Next Event via @tweetwall

• Is Snapchat the next big thing in social media? Maybe, and if your audience is using it, you should be too. This a great primer – pointing out that it may not be for everyone, but its usage by millennials continues to rise. If you are using Snapchat during your conference, be sure to include hashtags and information on it in your show daily.

Keep Reading:

Show content has a shelf-life far longer than the conference at which it was shared. Previews and recaps of education sessions, attendee and speaker interviews, association updates and exhibitor news can be used in association publications, email newsletters, blogs and posts on social media channels. Please check the presentation slides to see how easy it can be to incorporate show daily content into your organization’s communication strategies. We also share examples to show you how other organizations are positioning their show daily content in association publications, conference websites and much more.