With mobile app usage approaching record levels and exhibitors cutting back budgets, have you thought about eliminating print publications at your event, such as the traditional program book? Are you hesitant to add something new, such as a show daily? We agree, print’s role in the meetings industry is changing, but we don’t see it disappearing.
Check out some of our recent blog posts about the benefits of print publications.
- “Going green” shows that you respect the environment. But, by eliminating print pieces:
- Will attendees still be informed and able to access the information they need to make the most of your conference?
- Are you eliminating advertising & sponsorship revenue opportunities?
- Could you be relying too much on attendees to buy-in to your digital initiatives before they are ready?
- Social media, email and the Internet deliver news to a wide audience very quickly. All it takes is a few keystrokes for photos to populate to a Facebook page or a story to appear on a blog. But where does the content for these mediums start? With print.
- No matter how many times you cross your Ts and dot your Is, the unexpected will happen. As the meeting planner or communication manager, you are expected to have solutions ready to go.
- The printed program book – it’s an attendee’s “go-to” for navigating through session offerings, learning about exhibitors and getting the most from a conference. But with rising printing costs, a transition to mobile apps and schedule changes, is a program book still the best “go-to” your conference can offer? CustomNEWS has a suggestion for you.
- CustomNEWS believes print will continue to play a key part in a conference’s communications strategy. Eliminating printed program books, show dailies and exhibit hall maps will take away tools that attendees counts on to navigate your conference. But don’t just take our word for it…
Let’s talk about print’s role at your conference: contact Jenn Waters, firstname.lastname@example.org.