We’ve written blogs in the past about tie-ins between social media and the show daily. Today we’re sharing an example from ASH News Daily, the official daily newspaper of the ASH Annual Meeting.

Each year, six to eight members are selected to serve as the authors for ASH News Daily. These members provide the scientific coverage of sessions and hot topics. Leading up to the ASH 2015 Annual Meeting, the member-editor decided to add something fun to the mix – a “haiku challenge.” It was quite simple – attendees were encouraged to write haikus and tweet them using #ASHHaiku15.

In case you need a reminder, a haiku poem consists of three lines, with the first and last line having 5 moras, and the middle line having 7. A mora is a sound unit, much like a syllable, but is not identical to it. Since the moras do not translate well into English, it has been adapted and syllables are used as moras.

The idea may seem silly, but as you’ll see from the collage above, it was a huge success. Haikus were posted by more than 20 attendees over the course of the four-day conference, and a few were included in ASH News Daily.

Have you incorporated a similiar idea into your show daily? Please comment below. Want to introduce a show daily at your next conference? Contact Jenn Waters today, info@showdailies.com.