Case Study: Sharing Content Year-Round

The NCVH Fellows Newsletter is a great marketing tool for future Fellows courses.
The NCVH Fellows Newsletter is a great marketing tool for future Fellows courses.

For the past few years, CustomNEWS has worked with a growing medical foundation to publish the show daily for their growing annual conference. This year, two post-conference highlights issues were produced, giving the client a tool to show content & highlights to both prospective attendees & industry supporters.

Fellows Course Digital Highlights Issue: Added to the program six years ago, the course continues to grow in both scope and attendance. For the third year, we published a highlights issue focused on this course. Content includes:

  • Session recaps, including content not appearing in the show daily
  • Photos from hands-on training program
  • Interviews with attendees
  • Sponsorship recognition

The issue was featured in the post-conference email blast sent to more than 20,000 healthcare professionals, shared via social media and featured at the top of the course’s webpage, www.ncvh.org/fellows. A single-sponsorship was sold to an industry partner to support the publication.

The NCVH post-conference highlights captured news and showcased photos from the growing event.
The NCVH post-conference highlights captured news and showcased photos from the growing event.

NCVH Conference Print & Digital Highlights Issue: Recognizing an opportunity to produce a unique tote-bag insert and marketing tool, conference organizers asked CustomNEWS to produce a wrap-up issue that would share highlights and news with a wide audience.

This year’s publication included:

  • Conference overview
  • Recaps from education sessions to highlight multidisciplinary offerings
  • Photos
  • Attendee interviews

In addition to distribution of the print issue by mail and related industry events, the digital version was posted to the conference’s website and shared via social media.

Would you like to discuss how CustomNEWS can create a unique marketing tool for your conference? Contact us today, info@showdailies.com.

 

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