ROI, uniqueness and visibility are three words commonly found in discussions with potential sponsors. Companies are seeking strategic opportunities that will build brand awareness, drive booth traffic and help them stand out on a crowded show floor. Here are a few ways to craft sponsorship offerings using the show daily:
Single-sponsored show daily: Offer exclusive advertising to one company seeking to reach a wide audience while also supporting a critical attendee-benefit. The package could include one or two full page ad placements (i.e. inside front cover and/or back cover), a pg. 1 strip ad thanking the sponsor and a “word from the sponsor” section featuring a press release and image. Could also be combined with the distribution sponsorship. Costs: will vary depending on the number of issues and quantity, as well as the services provided by CustomNEWS (onsite reporters or photographers and distribution team).
Sponsored content/Native Advertising: Are your exhibitors asking for unique opportunities to share news with attendees? Offer a full-page advertorial placement – click here to read more about native advertising from the Content Marketing Institute. Quantity should be limited, depending on the number of issues and estimated page counts. Costs: no cost, as it would build on your show daily advertising opportunities.
Distribution sponsorship (t-shirts on temps): An exhibitor will benefit from this high-visibility placement, as will your organization as temps will be recognized as part of your conference team. Costs: t-shirts will run apx. $600, depending on the quantity; staffing costs will depend on the number of days and the number of distribution temps.