Readers of earlier blog posts know we have written about how the show daily can fill a need when a conference moves away from producing a program book.
At last month’s CBCF Annual Legislative Conference, attendees found a critical piece of information they were seeking in the show daily – the conference’s daily schedule. At past conferences, attendees would turn to the conference’s souvenir journal for program information, schedules, etc. This year, the souvenir journal was not produced. Instead, that information was in the conference’s expanded online planner and mobile app (CadmiumCD).
The app and planner were chock full of information, but for that quick list of sessions and locations, the show daily became the go-to tool. Copies flew off the shelves and attendees were seen referring to each issue throughout the conference. One attendee even showed us how he used the daily schedule as a tool for taking notes and checking off sessions he attended (see photo).
In addition to the print distribution, the show daily links were embedded into the online planner. Users could view the issues within the planner, without being directed to an outside website.
If you’d like to talk more about how a show daily can become that onsite print communications vehicle your attendees still want – which will also generate advertising sales revenue – contact Jenn Waters, email@example.com.