Show daily advertising revenue typically comes from conference exhibitors seeking to stand out, promote new products and drive booth traffic. CustomNEWS recently took a different approach for a client. We turned our focus to selling ads to academic institutions seeking to promote fellowship programs and employment opportunities.

• Why? This conference doesn’t have a commercial exhibit. The focus is on residents, post-grads and the scientific presentations.
• What does the show daily offer? A captive audience at the conference, along with bonus digital distribution to the organization’s membership each day.
• Outcome? With our new focus, we exceeded our previous ad sales record for this show.

Holding a Job Fair?

Another client is adding a job fair to their conference agenda next year. In addition to publishing the job fair floor plan and articles on relevant topics for the job-seeker, an employment ad section will also be added to the show daily. This will help recruiters connect with attendees unable to meet them during the conference.

Contact Jenn, jwaters@showdailies.com, to look at how a show daily would support your conference’s career-related activities!