“Content is king” is a common phrase heard when discussing meeting design and education offerings. Positioning your organization as an influencer in your industry starts with delivering content that your members, attendees and followers cannot find elsewhere.
With the growth of hybrid meetings and on-demand programming, not to mention more cost-effective event technologies offerings, a conference’s lifespan is growing. What’s driving this growth? The content shared at your conference – by speakers, exhibitors, keynoters, subject matter experts, association leaders, etc.
How can a show daily play a key role in disseminating the content shared at your conference? By reporting on a snap-shot of what was offered – creating a glimpse of what conference attendees experienced. Just as hybrid and virtual meetings can be seen as a springboard for increasing face-to-face attendance, show dailies do the same. Articles and session reports appearing in your show daily can be repurposed into press releases, blog posts and meeting recaps for use throughout the year.
Sending show daily links to your entire audience – members, industry and past attendees – can be the first step in the process your organization creates to showcase conference content.
Planning to sell sessions recordings or offer a rebroadcast? Promote those activities at the end of session recaps.
Will you be packaging session recordings (video and or audio/powerpoints) and selling as bundles? Consider including links to show daily articles about that topic – and the top take-aways from the conference – in the bundle.
And don’t forget photos – speaker shots, attendees mingling and exhibit hall images will also show those not attending what they missed out on.