Over the past 10 years, digital publishing software has strengthened the role of the print publication. Digital versions now expand audiences, offer a lower-cost subscription option and can be easily shared on social media. Here’s a great post from Nxtbook, Should I have a website or a digital publication?, on the topic.
CustomNEWS creates digital versions of every show daily we produce – we do not think reading a few session recaps will cannibalize face-to-face attendance. Blogs, social media channels and email newsletters are just a few of the channels that digital versions can be shared on. But, first you need content – and your conference’s print show daily is the ideal source for content to use throughout the year.
CustomNEWS’ team of reporters, photographers and videographers will be your team of onsite content curators: we’ll cover sessions, conduct man on the street interviews, create photo albums for social media and mobile apps and interview association leaders.
Association members and industry professionals attend your conference to hear the latest news, trends and products – don’t miss out on a great source of content to incorporate this content into your year-round digital marketing strategy.
Contact us today to learn more about our show daily royalty proposal: we’ll bring a team of experienced reporters, photographers and videographers to your conference, and there will be no cost to your organization for a show daily publication. We’ll sell the advertising and you’ll leave your conference with a vast array of content you can use all year long.