Show dailies are a niche publication – while a good amount of pre-planning goes into the publication, what makes it unique is the overnight turnaround. Last-minute changes, reception photos and much more can be accommodated in a show daily because you have all day to work on it, much like your local newspaper.
Along those same lines, show dailies offer your exhibitors and sponsors different ways to reach their target audiences – attendees and association members, resulting in a new non-dues revenue stream for your organization.
Display advertising: Can range from 1/8th (business card) to full page ads. Premium placements include page one strip ad, inside front and back covers and back cover.
Classified advertising: Help attendees connect with potential employers by offering classified advertising in your show daily. Read more here, Employers See Value in Show Daily Advertising.
New Product Showcase listings: Encourage exhibitors to introduce new products at your conference by creating an easy way for them to promote these launches. A New Product Showcase listing could include a color photo, booth number and 50-100 word product description. See example here.
Advertorials: Priced along the same lines as display advertising, this is an alternative for exhibitors seeking editorial coverage of company news, products, announcements, etc. See example here.
Exhibitor News: Receiving calls from exhibitors about ways to get their news into the show daily? Offer complimentary press release publication as a value-added opportunity for advertisers. You can set it at 200-300 words per article – and make it more appealing by accepting a logo or photo with each article. See example here.
Email Banner Ads: Distributing your show daily links via a daily email newsletter to attendees and/or members. Set a number (we like 4) of banner ads to sell in each issue – which will generate anywhere from $2-5,000. See example here, Show Daily and Email Newsletter Links.
T-Shirt and display bin advertising: These would be targeted towards exhibitors looking to make a big splash. Having your show daily distribution temps with the conference logo on the front and sponsor logo on the back will not only generate revenue, but also make your show daily more visible! Read more here, Sponsors Looking for that Big Splash.
Want to talk more about the non-dues revenue opportunities offered by a show daily? Contact us today, firstname.lastname@example.org.