Over the next few months, we’ll write about ways to generate different types of content from a show daily article/conference event. We’re going to work under the assumption that you have a show daily editorial team onsite (at least one photographer and reporter) covering sessions.
- Keynote Recaps: Discuss your expectations/needs with your show daily reporter prior to the session. Perhaps you want them to write one longer recap article for the show daily (500-800 words), but also provide a shorter version (300 words) that can be posted to blogs/social media channels. If you’re sending out a daily highlights email, you may want a 100-word recap to go along with a speaker photo and link to the show daily article.
- Attendee Q & A: Opening keynotes are designed to get the audience thinking about what they just heard. Have your reporter and photographer conduct a “Man on the Street” interview – ask attendees about their biggest take-away from the session, how they will apply what they learned, etc. You can run a few of these replies in your show daily, and share others on social media or in post-con recaps.
- Photo Albums: Keynotes tend to draw crowds, so have your photographer not only get images of the speaker, the stage, and the full room from the back, but also audience shots. Plan ahead to have the photographer get you these photos during a schedule break so you can immediately create albums for social media – and ask attendees to tag themselves.
- Custom images: Ask your graphics department to select a few photos of your speaker and provide them with some quotes they can use to create eye-catching art for social media, websites, etc.
- Look for other tie-ins: Did the speaker talk about an issue related to your organization’s program or tied to a future event? These could be great sidebars.
- Speaker interviews: Not always possible, but can’t hurt to ask about the speaker’s availability for a pre- or post-interview.
- Video clips: Again, permission will be required – but most likely your production team will have the capabilities to capture the keynote presentation. Find out how you can have the presentation broken down into 30-60 second clips that you can share on YouTube and other social media accounts, post to your website and embed in the digital version of your show daily.
The biggest mistake you can make is not looking for ways to maximize your ROI – and all it may take to get started is a simple recap article.