Getting a prospective attendee’s attention is not easy, and what works for one person may not for another. Here’s an article from Charge Ahead Marketing (via Meetings Net) that looks at how content marketing initiatives could be what CME providers are overlooking, CME Watch: Not Content with Your Marketing? Try Content.
Key take-aways, infographics and white papers are three great suggestions offered in this article. And while these may not be sourced directly from content shared at your conference, show daily articles can be a great starting point. Looking at what content was featured – and the most popular – at your most recent event may give you a jumpstart on what you should be showcasing in different formats.
Have you read these posts on the CustomNEWS blog?
Case Study: Sharing Content Year-Round
Show Dailies: More than just Non-Dues Revenue
Ready to talk about a how a show daily can showcase content and generate interest in attending your future events? Contact us today, email@example.com.