The author provides a number of take-aways. Of course it should be no surprise that our favorite is the role that print still plays as a key communications tool for baby boomers. Before you move away from all print materials at your conference, look for a printed piece that would complement your mobile app. Publishing a show daily keeps those “top-of-mind” details such as schedules and exhibitor lists easy to find, but also nudges them to download the app for other information they can’t find elsewhere (session descriptions, speaker bios, etc.).
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