Recommended Reading: Baby Boomers

Paying attention to the demographics of your attendees and members will help you invest your time in the tools and channels they are seeking. Here’s a great article from MemberClicks, Association Professionals: Don’t Forget Your Baby Boomer Members!

The author provides a number of take-aways. Of course it should be no surprise that our favorite is the role that print still plays as a key communications tool for baby boomers. Before you move away from all print materials at your conference, look for a printed piece that would complement your mobile app. Publishing a show daily keeps those “top-of-mind” details such as schedules and exhibitor lists easy to find, but also nudges them to download the app for other information they can’t find elsewhere (session descriptions, speaker bios, etc.).

Have you read these posts on the CustomNEWS blog?

Stand-alone Exhibitor Guides Add Value

Case Study: Daily Schedules in the Show Daily

Wait a Second…Print & Digital Support Each Other!

Going Paperless? Wait, Read This!

Curious about how to publish a show daily at your next conference? Contact CustomNEWS today, info@showdailies.com.

 

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