Stagnant is never good, especially when you’re talking about numbers. Increasing conference attendance takes work, especially as travel budgets are cut and you are competing with your competitors for the same attendees.
Standing out from the crowd starts with content – you must offer them something they aren’t going to find at another organization’s event. Then you have to tell the craft that message for delivery across a number of marketing channels (email, social media, advertising, etc.), and finally, when you have their attention – make the registration process painless! Here’s a great read with some more suggestions,Tips to Increase Attendance at Your Next Meeting or Event from The Meeting Planner Playbook.
Have you read these posts on the CustomNEWS blog?
And don’t forget using the show daily as a marketing tool. Offering prospective attendees a glimpse at what your event offers may be just the nudge they need.
Find out just how easy it is to publish a show daily by contacting CustomNEWS today, firstname.lastname@example.org.