Has your organization wanted to introduce a video component at your conference, but wasn’t sure where to start? Check out this BizBash article on how the Global Pet Expo used Facebook Live to grow its audience and create a way to showcase Expo news and events, Why This Trade Show Is Adding Facebook Live to Its Social Media Strategy.
One key take-away from this article was the organization’s goal to be selective and limit the number of streams each day. It’s very easy to go from “interesting” to “intrusive” when it comes to social media – there is such a thing as too much!
Social media offers so many great opportunities across so many platforms. And using a tool such as Facebook Live shows that your organization is keeping up on the latest trends. It’s one thing to share photos and stories from a conference, but to give a live look-in goes a step further in creating a connection with your digital audience.
Have you read any of these posts from our blog, about social media tie-ins?