Do you create great content, then wonder, why isn’t anyone reading it? It could be because they don’t know it’s out there. Here’s a great post from the Content Marketing Institute, 7 Promotion Tactics to Get Your Content Noticed.
Almost all of these suggestions can be applied to your conference content, whether it’s being generated by your show daily’s reporters, committee members, bloggers, etc. Don’t stop promoting content just because the conference ended.
- Take the digital versions of your show daily and link directly to an article on a hot topic, or current event.
- Did your conference have tracks? Plan to have a few sessions from each track covered, then condense those articles down into wrap-ups that can be posted online, in newsletters and shared via email newsletters.
- Depending on your email marketing plan, perhaps look at sharing a daily email during the conference that highlights conference content. You’ll probably cause at least a few non-attendees to second guess their decision not to attend.
- Were topics covered in your show daily going to be addressed during future webinars, covered in upcoming publications, etc.? Tease those events by repurposing the show daily articles.