What a great year we had! After launching our blog two years ago, it continues to grow in scope and has become a great resource on conference communications for the meetings industry. As we plan out our posts for 2018, we wanted to look back at our most-read posts and pages in 2017:
Earlier this year, Jenn Waters spoke about alternatives to the onsite printed program during ASAE’s Membership, Marketing and Communications Conference. During her presentation, Jenn shared two case studies that looked at our clients’ experiences when they eliminated their onsite program book but continued to publish a show daily. You may be surprised at the results, especially if you were leaning towards eliminating print all-together.
CustomNEWS, Inc., announces the release of three eBooks highlighting the many benefits of show dailies. Available for complimentary download, these publications look at why, in this age of event technologies, print materials still belong at conferences: Attendees seek a print medium that complements an event’s mobile app.
Labor Day signifies the end of summer…we move on to football, cooler weather and then before we know it, the holiday season. CustomNEWS had a very productive summer – our travels took us from coast to coast, including Oregon, Illinois and New York. Here’s a look at some of our projects between Memorial Day and Labor Day.
Show dailies have evolved into much more than just an onsite newspaper. A greater emphasis on staff time, going green and the growth of event technologies have caused many to question print’s future in the meetings industry.
Show dailies have evolved into much more than just an onsite newspaper. A greater emphasis on staff time, going green and the growth of event technologies have caused many to question print’s future in the meetings industry. Has your organization considered adding a show daily, but wasn’t sure where to start? Or what type of content would be included?
Exhibitors invest in your organization when they exhibit at your conference. Could a stand-alone exhibitor guide add more value than including this information in the back of the program book?
Mobile apps put so much information at an attendee’s fingertips – session descriptions, speaker listings and much more. But what happens when they know where they need to be, but cannot remember the room number? Attendees want something in print format that they can quickly refer to – as opposed to having to pull out their mobile device.
Over the next few months, we’ll write about ways to generate different types of content from a show daily article/conference event. We’re going to work under the assumption that you have a show daily editorial team onsite (at least one photographer and reporter) covering sessions.
Adding a video component to your conference’s communications strategy is no longer out-of-reach. Rather, it’s now both a necessary component and great marketing tool. But how do you get started? Do you hire a videographer or contract a video production company? You may be surprised by our suggestion – talk to your show daily publisher.
For the past two years, CustomNEWS has produced the chapter newsletter for the PCMA New England Chapter. A digital version is sent out via email and posted to social media. We recently wrote about show daily publications for the fall issue. We looked at why organizations should keep printing, and how show dailies and mobile apps support each other.
Show dailies are a unique publication – in essence, you are publishing a customized newspaper for your target audience. Content is chosen by your organization, and delivery methods can include print, direct mail, email and social media.
Content is king – we hear that phrase quite often. But are you doing enough to maximize the reach of the great content being shared at your conference. A number of our posts relate to content marketing – here’s a look at a few we’ve posted on the topic.
Have a topic you’d like to see us address? A challenge you’re facing in the conference communications arena?
Tell us in the comments below or contact Jenn Waters, firstname.lastname@example.org.