Case Study: Digital Preview Issue

Seeking a new way to share conference details with members, confirmed registrants and prospective attendees? Check out the digital preview issue that CustomNEWS published last month for the American Association of Anatomists:

Distributed via email and AAA’s social media channels, the publication includes links to registration pages, reminders about upcoming conference events and recognized award finalists.

In less than two weeks since its initial distribution, the email newsletter has an open rate of 34.8% and a click-thru rate of 7.5%; and the publication had more than 200 views.

For more information on creating a preview issue for your next conference, contact Jenn Waters, CustomNEWS, or 240/401-6779.

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