One common theme in CustomNEWS’ posts is the important role that print materials still play at conferences and trade shows. Attendees do use mobile apps, but if they forget the room number for a session, or want to find a booth on the show floor – printed materials are what they seek.
Here’s two great articles I found through LinkedIn about print:
- Print Is Still Big Business in Magazine Media, via Folio Magazine
- For Two Months, I Got My News From Print Newspapers. Here’s What I Learned, via the New York Times
Before the move to eliminate all printed materials at a conference is made, we hope you’ll reach out to CustomNEWS. We can look at ways to make your meaning “leaner” in terms of print materials, but also show ways that a show daily will complement event tech and other related communications vehicles.
For more information on CustomNEWS’ print and digital publishing services, contact Jenn Waters, email@example.com.