When I had the idea to start writing posts related to the impact of COVID-19 on the events industry, I made a list of topics. Some have been easier to write than others, and the list keeps growing. I’ve added new ideas after attending webinars and speaking with clients. I’m also identifying additional ways for digital publishing to support virtual, hybrid and live events.
Earlier this week, we confirmed our first digital publishing project for a virtual conference. CustomNEWS will publish an advertising-supported digital daily newspaper, and corresponding email newsletter, at no cost to the host organization (royalty business model). I look forward to sharing my experiences with this project next month.
In the meantime, I wanted to look back at some of the posts we’ve shared that are related to virtual events. I hope you’ve found these posts to be helpful, and you’ll continue reading.
- Industry partnerships are invaluable to associations. While these partnerships often involve more than just purchasing a tradeshow booth, exhibiting offers companies the opportunity to network with their target market – your attendees. When an event is cancelled, it’s a missed opportunity. Click here to continue reading.
- Has your organization made the decision to move an in-person conference or event to virtual-only? Don’t overlook opportunities for marketing and communication methods that can enhance the event, help attendees connect with exhibitors and raise awareness about the offerings. Click here to continue reading.
- Moving a conference to a virtual platform can be a bit overwhelming. There are so many decisions that need to be answered, from which technology supplier to select, along with session formats, programming length and how to manage a virtual exhibit hall. Click here to continue reading.