During the month of May, we added 15 posts to our blog, focused on marketing and communications ideas related to the impact of COVID-19. Our blog had more than 450 visitors in May – which is a new monthly record; and more than 1,100 views. Thank you for reading!

We wanted to highlight a few of the month’s popular posts, along with a few that you may have missed.

Most Popular Posts…

Virtual Conferences: Can Print Add Value?

• The shift to virtual conferences has brought the role of digital communication tools to the forefront. But our team has recently been discussing how printed materials could enhance the virtual conference experience – and be an appealing advertising opportunity to your exhibitors and sponsor. Click here to continue reading.

Virtual Exhibit Halls: Driving Traffic

• “How will you drive traffic into the exhibit hall?” is probably the most common question asked by exhibitors. Three months ago, you would have spoken about marketing and signage, dedicated hours and meal services. Now, you need a new answer. Click here to continue reading.

Virtual Events: What’s in it for Exhibitors?

• Industry partnerships are invaluable to associations. While these partnerships often involve more than just purchasing a tradeshow booth, exhibiting offers companies the opportunity to network with their target market – your attendees. When an event is cancelled, it’s a missed opportunity. Click here to continue reading.

Did You Read?

Event Canceled? Digital Communications Tools Connect Attendees & Exhibitors

•  Hundreds of conferences and tradeshows have been canceled in just a few months’ time. For most, there was no alternative. The situation was just too volatile to risk waiting to see if curves flattened. CustomNEWS knows that canceling an Annual Meeting results in the loss of hundreds of thousands of dollars in revenue. . Click here to continue reading.

Live Events: Using Digital Publishing to Offset Attendance Implications, Post-COVID-19

• This year, more than ever, it is important to reach those unable to attend. They still want to hear about topics covered in education sessions, learn more about what exhibitors are featuring and organization news. As you plan your conference programming, consider non-attendees – if you reach them remotely this year, they may plan to attend your event in-person next year. Click here to continue reading.

Upcoming Live Events: Still Need a Program Book?

• If you’re planning an upcoming meeting, there may be more to consider in regards keeping or eliminating the onsite program book. New factors to consider include the lead and staff time requirements, the cost and the potential inaccuracies. But before you move to eliminate the onsite program book, consider that will attendees still be seeking the daily schedule and exhibitor list/floor plan in printed format. Click here to continue reading.

 

Interested in learning more about CustomNEWS’ print and digital publishing services? Contact us at info@showdailies.com.