The pivot to virtual events has brought digital publishing to the forefront, and possibly left the future of print in jeopardy. When I had the idea to start writing posts related to the impact of COVID-19 on the events industry, I didn’t realize I would have so much to write about. I still have a list of ideas, and the list keeps growing.
Today I wanted to look back at some of the posts we’ve written about what print publications offer.
Virtual Conferences: Can Print Add Value?
- The shift to virtual conferences has brought the role of digital communication tools to the forefront – email, digital communication vehicles and social media channels are now your primary tools for promoting events, sharing content and staying connected. But our team has recently been discussing how printed materials could enhance the virtual conference experience – and be an appealing advertising opportunity to your exhibitors and sponsor. Click here to continue reading.
Upcoming Live Events: Still Need a Program Book?
- If you’re planning an upcoming meeting, there may be more to consider in regards keeping or eliminating the onsite program book. New factors to consider include the lead and staff time requirements, the cost and the potential inaccuracies. But before you move to eliminate the onsite program book, consider that will attendees still be seeking the daily schedule and exhibitor list/floor plan in printed format. Click here to continue reading.
Preparing for Events, Post-COVID-19
- Your show’s attendance may be impacted by COVID-19, for a variety of reasons. This year, more than ever, it is important to reach those unable to attend. They still want to hear about topics covered in education sessions, learn more about what exhibitors are featuring and organization news. Click here to continue reading.