Going Virtual? Don’t Overlook Print!

Reach attendees & members at their homes in office with print preview and/or highlights issues.

While there has been a movement to “print less” at onsite events over the past few years, attendees still seek out printed materials. Having access to daily schedules, vendor lists and exhibit hall floor plans in print format can be very helpful. While apps are great, sometimes you just want to find a booth number or session location without firing up your mobile device.

Now what?

With the necessary shift to virtual events, what does that mean for print materials? It’s a question that our printing partners have been asking.

Reach Attendees in their Homes or Offices

This is definitely the year to try new things. IDWeek organizers recognized the opportunity to deliver conference highlights directly to attendees at their homes and offices with a post-conference printed highlights issue.

Without the opportunity for face-to-face interactions offered by live events, exhibitors and sponsors recognized the unique opportunity offered by this publication. The issue was mailed to more than 9,000 attendees, and also featured in an email newsletter sent to more than 50,000 members of the infections diseases community.

Showcase Content, Drive Engagement and Registration

The IDWeek highlights issue featured additional session recaps, beyond what was included in the IDWeek digital daily newspaper. We also included reminders about related sessions on similar topics, should a reader be seeking additional information about a specific disease state.

Reminders that registration continues through the end of the year were also included. IDWeek content will be available on-demand through next September, including access to the virtual exhibit halls.

Promote Conference through Print Preview Issue

Connect attendees and exhibitors prior to the conference, while also showcasing content and boosting registration numbers, with a printed preview issue.

Interested in learning more about printed preview or highlights issues? Contact us today to start planning, jwaters@showdailies.com!

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