Digital marketing quickly became the go-to tool for promoting virtual events. Paid advertising, email blasts and social media campaigns all help get the word out. But is digital enough?
Don’t overlook the role that print can play as a marketing tool. Inboxes are over-flowing, we’re maxing out on screen time…why not send a print preview or highlights issue to an attendee’s home or office?
Be sure to read these posts:
- Helping Exhibitors: Does your Virtual Exhibit Hall Need a Show Guide? Print and Digital Offerings Add Value!: Promote your virtual exhibit hall through digital and print versions of your exhibit guide. Exhibitors will appreciate the outreach being done on their behalf.
- Going Virtual? Don’t Overlook Print!: Check out the printed highlights issue that our client mailed to more than 9,000 attendees. The publication focused on educational sessions and reminded attendees about on-demand access.
- Does Your Virtual Event Need a Printed Program?: Digital may be the popular choice for virtual marketing tools, but we urge you not to overlook what print can still offer.
- Virtual Conferences: Can Print Add Value?: The shift to virtual conferences has brought the role of digital communication tools to the forefront. But our team has recently been discussing how printed materials could enhance the virtual conference experience – and be an appealing advertising opportunity to your exhibitors and sponsor.