Earlier this summer, the CustomNEWS team returned to live events, with the publication of a conference newspaper at the New Cardiovascular Horizons (NCVH) conference at the Roosevelt Hotel, New Orleans, LA.
CustomNEWS has been producing “What’s on the Horizon?,” the conference’s official daily newspaper, since 2010. Over the years, the publication has become a go-to for conference news, session recaps, and much more.
As in past years, we published a printed newspaper, and then also shared a digital version via an email newsletter to the organization’s database. The only difference from past years was, rather than having active distribution throughout the conference areas, we placed copies on the tables in the general session room. Publication bins were also located throughout the conference areas.
Approximately 29,000 healthcare professionals received each daily email newsletter, and the emails had a 10% open rate, and 2% click-thru rate. Digital links were also shared via the conference’s website and social media channels
Check out our publication and email newsletter here: