APIC Daily News has been the official daily newspaper of the APIC Annual Conference, dating back to 2006. And even though this year’s conference was held virtually, the publication again shared conference news with a wide audience.
Advertising was sold in both the digital publication and the email newsletters that were sent to conference attendees and association members (apx. 14,500 recipients).
The digital publications had apx. 2,000 views per issue; and the email newsletters had an average open rate of 22% and an average click-thru rate of 6%.
Editorial content included session previews and recaps, virtual exhibit hall information, conference reminders and association updates.
APIC Daily News: APIC 2021 Virtual Conference