Blog Round-Up: The Role of Print

The pivot to virtual events has brought digital publishing to the forefront, and possibly left the future of print in jeopardy. When I had the idea to start writing posts related to the impact of COVID-19 on the events industry, I didn’t realize I would have so much to write about. I still have a … Continue reading Blog Round-Up: The Role of Print

Virtual Events: Creating a Community

Attending a conference in your field or industry puts you together with others who enjoy the work, face the same challenges and sometimes just need some encouragement. Educational sessions, networking events and shared meals present many options to start up a conversation. And everyone knows that badge ribbons serve as great ice-breakers - "Oh, you're … Continue reading Virtual Events: Creating a Community

Virtual Conferences: What about your Store?

Onsite bookstores often draw crowds at conferences. Attendees have the opportunity to shop apparel, publications and other fun items to take home. But what happens when your event is moved onto a virtual platform? Can you still sell these items through your online store? And can you do so without asking a staff member to … Continue reading Virtual Conferences: What about your Store?

Monthly Round-Up: May’s Popular Posts

During the month of May, we added 15 posts to our blog, focused on marketing and communications ideas related to the impact of COVID-19. Our blog had more than 450 visitors in May – which is a new monthly record; and more than 1,100 views. Thank you for reading! We wanted to highlight a few … Continue reading Monthly Round-Up: May’s Popular Posts

Blog Round-Up: Virtual Exhibit Hall

Does your virtual conference have a virtual exhibit hall? We’ve recently written about how digital publishing tools can be used to drive traffic, increase an exhibitor’s ROI and provide ways for exhibitors to stand out. Use Value-added Opportunities to Increase ROI for Virtual Exhibitors Your virtual conference needs attendees and, most likely, sponsors and exhibitors. … Continue reading Blog Round-Up: Virtual Exhibit Hall

Fall Conferences: Live, Hybrid or Virtual?

Late spring and early summer conferences quickly became the guinea pigs of the events industry – organizers had to quickly learn as much as they could about virtual conferences, from what platform to use and how to structure, to how to promote and what to charge. Now, the conversation shifts to events scheduled for the … Continue reading Fall Conferences: Live, Hybrid or Virtual?

Virtual Events: Showcasing your Poster Hall

Poster Halls are a trademark of medical conferences. Poster authors often have the opportunity to present their research during poster sessions. With the move to virtual platform, what does that mean for the Poster Hall?   Here’s a case study from CadmiumCD, about how they assisted a client in moving a poster session into their … Continue reading Virtual Events: Showcasing your Poster Hall

Blog Round-Up: Virtual Events, Part 2

Virtual conferences continue to make headlines. As more and more events move to virtual platforms, new questions arise. How do you market the event? How do you support your exhibitors and sponsors? Here's a look at a few more posts related to virtual conferences. Digital publishing tools can be used for pre-event marketing, share content … Continue reading Blog Round-Up: Virtual Events, Part 2

Use Value-added Opportunities to Increase ROI for Virtual Exhibitors

Selling exhibit booths and conference sponsorships for live events is never easy, but companies know what to expect. You had metrics to provide, such as the number of attendees and attendee demographics. There was also structure – exhibit hall hours – which they could capitalize on. But virtual events, at this time, do not have … Continue reading Use Value-added Opportunities to Increase ROI for Virtual Exhibitors