Conferences cost money, a lot of money really. Yes, they do bring in revenue, through registrations, sponsorships, exhibit booth sales, onsite stores, etc. But is there more that can be done? Investing in onsite content curation at your event - digital or live - provides a wealth of tools that can be shared in … Continue reading How do you Increase an Event’s ROI? Share Content throughout the Year
The shift to virtual conferences has brought the role of digital communication tools to the forefront – email, digital communication vehicles and social media channels are now your primary tools for promoting events, sharing content and staying connected. But our team has recently been discussing how printed materials could enhance the virtual conference experience – … Continue reading Virtual Conferences: Can Print Add Value?
Publishing a show daily requires revenue to cover printing, production, distribution and content generation costs. Why depend on only traditional display advertising to pay the bills? Create new opportunities that will appeal to your exhibitors. A show daily is a unique publication – make the most of it! Use their content: Create an exclusive opportunity … Continue reading Capitalize on the Uniqueness of Your Show Daily!