Show Daily Flies Off Shelf as Attendees Seek Printed Schedule

Digital signage reminded attendees to pick up the show daily.

Mobile apps put so much information at an attendee’s fingertips – session descriptions, speaker listings and much more. But what happens when they know where they need to be, but cannot remember the room number? Attendees want something in print format that they can quickly refer to – as opposed to having to pull out their mobile device.

After eliminating their onsite program – the Souvenir Journal – last year, the Congressional Black Caucus Foundation’s Annual Legislative Conference made the ALC Daily, the conference’s daily newspaper, the source for daily schedule information. Continue reading

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Employers See Value in Show Daily Advertising

Generate additional advertising revenue by accepting employment ads in your show daily.
Generate additional advertising revenue by accepting employment ads in your show daily.

Show daily advertising revenue typically comes from conference exhibitors seeking to stand out, promote new products and drive booth traffic. CustomNEWS recently took a different approach for a client. We turned our focus to selling ads to academic institutions seeking to promote fellowship programs and employment opportunities. Continue reading

Case Study: Daily Schedules in the Show Daily

An attendee used the daily schedule page to keep track of the sessions he attended.
An attendee used the daily schedule page to keep track of the sessions he attended.

Readers of earlier blog posts know we have written about how the show daily can fill a need when a conference moves away from producing a program book.

At last month’s CBCF Annual Legislative Conference, attendees found a critical piece of information they were seeking in the show daily – the conference’s daily schedule. At past conferences, attendees would turn to the conference’s souvenir journal for program information, schedules, etc. This year, the souvenir journal was not produced. Instead, that information was in the conference’s expanded online planner and mobile app (CadmiumCD). Continue reading

Case Study: Sharing Content Year-Round

The NCVH Fellows Newsletter is a great marketing tool for future Fellows courses.
The NCVH Fellows Newsletter is a great marketing tool for future Fellows courses.

For the past few years, CustomNEWS has worked with a growing medical foundation to publish the show daily for their growing annual conference. This year, two post-conference highlights issues were produced, giving the client a tool to show content & highlights to both prospective attendees & industry supporters.

Fellows Course Digital Highlights Issue: Added to the program six years ago, the course continues to grow in both scope and attendance. For the third year, we published a highlights issue focused on this course. Content includes: Continue reading

Sometimes, it’s Personal…

Coverage of the memorial appeared in the next day's issue of the show daily.
Coverage of the memorial appeared in the next day’s issue of the show daily.

By Tim Mercer, Vice President, CustomNEWS, Inc.

When the Pulse nightclub massacre happened in Orlando this past June, there was an international outpouring of shock, sadness and compassion. One of CustomNEWS’ show daily clients, the American Library Association (ALA), was to hold its annual conference in the Florida city only a couple of weeks later. The organization quickly sprang into action: arranging a memorial service at the conference, not only for the victims and their families, but also for the greater Orlando community and association members and conference attendees affected by the tragedy. It also arranged for an onsite blood drive to help replenish the region’s blood supply. The memorial service was attended by more than 1,000 conference attendees, who listened to poignant presentations by the organization’s LBGTQ and Hispanic member groups, along with comments from the organization’s president and even a member of Congress. Continue reading

Show Daily Content Slideshow: Photos, News and More!

We produce show dailies for a lot of very different organizations, thus the content in each publication is slightly different. Here’s a look at some examples included in this year’s projects.

Check out our slideshow for some suggestions on what content could be featured in your show daily: see something that fits with your meeting? Contact us today to get started! Continue reading

Case Study: Email Newsletters

Email newsletters are now the norm, often sent weekly, biweekly or monthly. Depending on the time of year, there may be a lot of content to include. Is the email getting read all the way to the end? Are advertisers getting enough bang for their buck?

CustomNEWS recently worked with the PCMA New England Chapter to redesign their email to make it more user-friendly: Continue reading