The CustomNEWS team just returned from Madrid, where we published our sixth show daily in Spain. Check out the publication here: Continue reading
Show daily advertising revenue typically comes from conference exhibitors seeking to stand out, promote new products and drive booth traffic. CustomNEWS recently took a different approach for a client. We turned our focus to selling ads to academic institutions seeking to promote fellowship programs and employment opportunities. Continue reading
Readers of earlier blog posts know we have written about how the show daily can fill a need when a conference moves away from producing a program book.
At last month’s CBCF Annual Legislative Conference, attendees found a critical piece of information they were seeking in the show daily – the conference’s daily schedule. At past conferences, attendees would turn to the conference’s souvenir journal for program information, schedules, etc. This year, the souvenir journal was not produced. Instead, that information was in the conference’s expanded online planner and mobile app (CadmiumCD). Continue reading
For the past few years, CustomNEWS has worked with a growing medical foundation to publish the show daily for their growing annual conference. This year, two post-conference highlights issues were produced, giving the client a tool to show content & highlights to both prospective attendees & industry supporters.
Fellows Course Digital Highlights Issue: Added to the program six years ago, the course continues to grow in both scope and attendance. For the third year, we published a highlights issue focused on this course. Content includes: Continue reading
By Tim Mercer, Vice President, CustomNEWS, Inc.
When the Pulse nightclub massacre happened in Orlando this past June, there was an international outpouring of shock, sadness and compassion. One of CustomNEWS’ show daily clients, the American Library Association (ALA), was to hold its annual conference in the Florida city only a couple of weeks later. The organization quickly sprang into action: arranging a memorial service at the conference, not only for the victims and their families, but also for the greater Orlando community and association members and conference attendees affected by the tragedy. It also arranged for an onsite blood drive to help replenish the region’s blood supply. The memorial service was attended by more than 1,000 conference attendees, who listened to poignant presentations by the organization’s LBGTQ and Hispanic member groups, along with comments from the organization’s president and even a member of Congress. Continue reading
We produce show dailies for a lot of very different organizations, thus the content in each publication is slightly different. Here’s a look at some examples included in this year’s projects.
We’ve written blogs in the past about tie-ins between social media and the show daily. Today we’re sharing an example from ASH News Daily, the official daily newspaper of the ASH Annual Meeting. Continue reading
Email newsletters are now the norm, often sent weekly, biweekly or monthly. Depending on the time of year, there may be a lot of content to include. Is the email getting read all the way to the end? Are advertisers getting enough bang for their buck?
CustomNEWS recently worked with the PCMA New England Chapter to redesign their email to make it more user-friendly: Continue reading
ISET is recognized as a global leader in the endovascular arena. More than 1,500 healthcare professionals attend this annual conference in south Florida. For the 11th year, CustomNEWS published the meeting’s official daily newspaper, ISET Today.
As a niche medical meeting, ISET has a number of unique features that are incorporated into the program. Over the past few years, CustomNEWS has worked with the conference organizers to create tie-ins with the show daily. Here’s a look at some of these tie-ins: Continue reading