We produce show dailies for a lot of very different organizations, and we're always looking for ways to expand the reach of our publications while also offering more value to both our advertisers (exhibitors) and the association. CustomNEWS will send out a daily email that features show daily links, includes conference photos and highlights news … Continue reading Email Slideshow: Another Way to Promote Conference News!
How is it already September? Time flies, for sure! Here's a look back at our most popular posts of the year, so far. Check back in December to see what our year-end results are. Digital Marketing: It Starts with Print: Social media, email and the Internet deliver news to a wide audience very quickly. All it … Continue reading Hot Topics on the CustomNEWS Blog
Last year I wrote a blog post about how your vendor-partners can work together to bring more to your conference. As we continue to expand our network, we're doing more to connect with other vendors that have services that our products complement, i.e. the conference mobile app. With increases in app usage rates and the … Continue reading Better Together: Do Print and Digital Create Stronger Conference Communications?
Transitioning to a mobile app creates: Up-to-the-minute schedules Sponsorship opportunities Less need for a bulky onsite program But, where is the content? How do you showcase photos, session recaps, association updates and exhibitor news? Before you pull the plug on your print show daily, ask your mobile developers early on about incorporating a news section … Continue reading Your Mobile App is Missing Something
By Michael Doane There's still a place for paper, that's for sure, but it seems everything is going digital. Signage, brochures, and now your show daily too. What's driving this change? Technology of course! Mobile apps in particular. Event apps have become something of a standard conference tool in the past few years. Meeting planners … Continue reading Going Digital With Your Show Daily
Showcase conference news, photos and videos throughout the year! Publishing a show daily requires the management of a lot of moving parts: preconference planning (printers, onsite staff and distribution), onsite coordination (logistics and daily production) and post-show evaluation (profits and relevance). But one of my favorite parts is the editorial planning: selecting sessions to cover, … Continue reading Expand your Digital Marketing Presence with a News-focused Website
How often are you asked by a client “can you do this?” Sometimes it’s not something in your wheelhouse…but maybe it is doable and actually a really good idea! It was this type of discussion that led CustomNEWS to add a new product to our offerings: daily email newsletters. (See example here.) Distributing a daily … Continue reading Email Newsletters – CustomNEWS Can Do That!