If 2020 was the year of the virtual event, what's the outlook for 2021? I do not think anyone expects "the same ole" meeting environment. Virtual platforms became the "go-to solution" when COVID-19 brought the industry to a standstill. And now, as vaccine rollouts become more encouraging, does this mean "same ole, same ole" live … Continue reading 2021: The Year of Hybrid Events?
Over the past year, our blog's focus moved from a focus on the benefits of show dailies to more of a broad overview of communications tools for virtual and hybrid events. The COVID-19 pandemic has left its mark on the events industry. We're not quite sure what 2021 will bring, but we're trying to stay … Continue reading Top Posts of 2020
Seven months ago, we didn't quite know what the impact of COVID-19 would be on the meetings industry. Though we're still not quite sure what 2021 will bring, it's been a year to learn (a lot), try new things and think outside the box. CustomNEWS created our COVID-19 resources page to share ideas, content and … Continue reading COVID-19: Top Ten Posts
How can you help exhibitors generate ROI from a virtual exhibit hall? ROI is very important to exhibitors. At live events, they can measure ROI by the number of visitors to their booth, scanned badges and attendance at special events. Virtual events do not offer a captive audience in the same way that live events … Continue reading Helping Exhibitors: Does your Virtual Exhibit Hall Need a Show Guide? Print and Digital Offerings Add Value!
Digital daily newspapers enhance a virtual meeting, showcase content and generate revenue. Last month, CustomNEWS published a digital daily newspaper for IDWeek. We produced four issues of a digital daily publication, which was distributed in a daily email newsletter sent to more than 50,000 recipients. Our email newsletters had a 25% open rate and 4% … Continue reading Case Study: IDWeek 2020
How will you welcome virtual attendees at your next live event? Live events will return, that we're sure of. When? Who knows. Will they look the same, pre-COVID? Probably not. Welcoming back live events will not be easy. After losing millions due to cancelled events, venues need to look at what is needed to welcome … Continue reading Planning for the Hybrid Experience
A recent article from Associations Now caught my eye: Virtual Events: Make Your Sponsor the Star. Many of the suggestions that were provided were things that we've suggested on our blog...and our doing with current and clients. At live events, sponsors have so many opportunities to increase brand awareness, drive booth traffic and establish connections. … Continue reading Virtual Events: Supporting Your Sponsors
For nearly a decade, CustomNEWS has partnered with the National Hemophilia Foundation (NHF) to produce NHF Daily News, the official daily newspaper of the NHF Annual Conference. The publication, available in both print and digital formats, has been very popular with both conference attendees and exhibitors. With NHF’s pivot to a virtual conference, a discussion … Continue reading Case Study: Digital Newspaper for NHF Virtual Conference
Virtual conferences are a completely different ballgame...attendees, planners and sponsors will all agree on that. Time commitments, platform selection and ROI are just a few of the many concerns that need to be addressed. But one thing that does not change: educational content. The methods in which it's consumed, and shared, may be different, but … Continue reading Case Study: Destinations International Post-Conference Digital Highlights Issue