Get Creative with On-Demand Printing

By Diane Ritter So you’ve planned the perfect conference, booked the location and identified potential attendees, now what? Be sure to develop a consistent brand for all components of the conference. The logo should be on all materials. Typical conference materials include invitations, brochures, programs, name badges, presentations, banners, and promotional items. Besides these typical … Continue reading Get Creative with On-Demand Printing

Communication: The Key to a Successful Conference

By Mariela Murphy Meeting planners will tell you the secret to a successful conference or event is communication, especially when it comes to the attendee experience. Attendees, or participants as they are now more properly referred to, are looking not only to be educated at your event but more importantly to be engaged, to be … Continue reading Communication: The Key to a Successful Conference

Tapped Out at Annual? Unleash the Power of Members as Communicators

By Paula Eichenbrenner As an association staffer, you want to communicate all of the highlights from your conference as the meeting transpires. But it’s difficult to adequately cover multiple plenaries, hundreds of presentations, and dozens of networking events – all happening while you’re performing a long list of on-site duties. Why not invite your members … Continue reading Tapped Out at Annual? Unleash the Power of Members as Communicators

Photos Are Worth More than 1,000 Words

Getting the most out of your convention photos By Rachelle Morvant As a meeting planner or association executive, are you aware of the many benefits of hiring a professional event photographer? Your convention is the perfect opportunity to gather dynamic imagery that will enable you to market your organization on multiple levels. Once an organization … Continue reading Photos Are Worth More than 1,000 Words

Is Print Relevant in a Digital World?

By Steven Larracey  Simply, yes. There have been many studies to explain the perceived credibility of print and how digital fads come and go. But there is an old advertising and marketing guideline that says to take a balanced approach to your efforts. The interwebs didn’t exist when that was touted, but it still holds … Continue reading Is Print Relevant in a Digital World?

Annual Meeting Newsrooms – Your Time to Shine

By Marissa Ellenby Securing media coverage at your annual meeting is an opportunity to shine the spotlight on your organization and inform key audiences about the value it brings to the industry. To generate that media coverage, you need a well-run newsroom. But perfecting a productive and effective newsroom doesn’t happen overnight. Knowing what resources … Continue reading Annual Meeting Newsrooms – Your Time to Shine

The Resurgence of Printing and its New Home in a Digital Marketplace

By Brandon Sanders All consumers feel constantly crowded by the flood of online advertisements, app downloads, “special offers” and, of course, the never-relenting email blasts. Such marketing techniques have become the ‘go to’ for marketers since economic downturn of 2007. Customers, in alarming numbers, began buying online and businesses adopted digital and online solutions to … Continue reading The Resurgence of Printing and its New Home in a Digital Marketplace