2021: The Year of Hybrid Events?

If 2020 was the year of the virtual event, what's the outlook for 2021? I do not think anyone expects "the same ole" meeting environment. Virtual platforms became the "go-to solution" when COVID-19 brought the industry to a standstill. And now, as vaccine rollouts become more encouraging, does this mean "same ole, same ole" live … Continue reading 2021: The Year of Hybrid Events?

Yes, Virtual Events Need Printed Materials

Over the past few years, there's been a trend in the events industry to reduce the amount of printed materials at meetings and trade shows. Mobile apps have made some of these printed items obsolete, but not everything can be replaced with an app. Print for Virtual? Now, with the majority of events taking place … Continue reading Yes, Virtual Events Need Printed Materials

Blog Round-up: Printing for Virtual Events

Digital marketing quickly became the go-to tool for promoting virtual events. Paid advertising, email blasts and social media campaigns all help get the word out. But is digital enough? Don't overlook the role that print can play as a marketing tool. Inboxes are over-flowing, we're maxing out on screen time...why not send a print preview … Continue reading Blog Round-up: Printing for Virtual Events

COVID-19: Top Ten Posts

Seven months ago, we didn't quite know what the impact of COVID-19 would be on the meetings industry. Though we're still not quite sure what 2021 will bring, it's been a year to learn (a lot), try new things and think outside the box. CustomNEWS created our COVID-19 resources page to share ideas, content and … Continue reading COVID-19: Top Ten Posts

Helping Exhibitors: Does your Virtual Exhibit Hall Need a Show Guide? Print and Digital Offerings Add Value!

How can you help exhibitors generate ROI from a virtual exhibit hall? ROI is very important to exhibitors. At live events, they can measure ROI by the number of visitors to their booth, scanned badges and attendance at special events. Virtual events do not offer a captive audience in the same way that live events … Continue reading Helping Exhibitors: Does your Virtual Exhibit Hall Need a Show Guide? Print and Digital Offerings Add Value!

Going Virtual? Don’t Overlook Print!

Reach attendees & members at their homes in office with print preview and/or highlights issues. While there has been a movement to "print less" at onsite events over the past few years, attendees still seek out printed materials. Having access to daily schedules, vendor lists and exhibit hall floor plans in print format can be … Continue reading Going Virtual? Don’t Overlook Print!

Does Your Virtual Event Need a Printed Program?

Yes, we really are posing that question. Why, you may wonder, would a digital event need a printed program? Wouldn't the conference website, email newsletters or a digital guide be better fits? Possibly, but why only rely on digital mediums? A printed program, regardless of the page size or paper stock, could be very useful: … Continue reading Does Your Virtual Event Need a Printed Program?

Our 200th Post!

CustomNEWS launched this blog site in 2015. Since then, we've had more than 4,500 visitors and 16,000 views. This marks our 200th post...wow! Can't believe I've written that much about show dailies, marketing, communications, print and other related topics. Granted, a few posts have been link-shares or round-ups, but still...that's a lot of content. Thank … Continue reading Our 200th Post!