Incorporating Print into Green Initiatives

Show dailies can be your go-to onsite communications vehicle.

TSNN recently published an article on ways to “green” your tradeshow, to which CustomNEWS contributed a few suggestions. But we caution against eliminating all print materials, which is what seems to be the first comment during a “going green” discussion:  “print is bad, no more print.” But print has been such a main-stay, both in our daily lives and at conferences, is it really smart to just eliminate all print materials? We recognize that as event technologies become the norm – mobile apps, online planners, etc. – the role of print materials at a conference is changing, but it’s still a necessary component.

Print’s not going away – show dailies are alive and well, CustomNEWS is picking up new clients and seeing ad revenues grow, resulting in bigger issues. Part of that growth is due to organizations taking a strategic look at what print offers their organization (revenue, content marketing channels), attendees and exhibitors. Rather than doing away with print, there could be a more cost-effective path to take. Print show dailies do more than share schedules and exhibitor list – they showcase content, and curate content to repurpose throughout the year.  Continue reading

Hot Topics on the CustomNEWS Blog

Sell your show daily distribution as a sponsorship to bring in new revenue!

How is it already September? Time flies, for sure! Here’s a look back at our most popular posts of the year, so far. Check back in December to see what our year-end results are.

Digital Marketing: It Starts with Print:

Social media, email and the Internet deliver news to a wide audience very quickly. All it takes is a few keystrokes for photos to populate to a Facebook page or a story to appear on a blog. But where does the content for these mediums start? With print. Click here to continue reading. Continue reading

Before You Kick Print to the Recycling Bin…

 With mobile app usage approaching record levels and exhibitors cutting back budgets, have you thought about eliminating print publications at your event, such as the traditional program book? Are you hesitant to add something new, such as a show daily? We agree, print’s role in the meetings industry is changing, but we don’t see it disappearing.

Check out some of our recent blog posts about the benefits of print publications.

Going Paperless? Wait, Read This!

  • “Going green” shows that you respect the environment. But, by eliminating print pieces:
    • Will attendees still be informed and able to access the information they need to make the most of your conference?
    • Are you eliminating advertising & sponsorship revenue opportunities?
    • Could you be relying too much on attendees to buy-in to your digital initiatives before they are ready?

Continue reading

Wait a Second … Print and Digital Support Each Other!

(This post first appeared on the TSNN blog: http://tsnn.com/news-blogs/wait-second-print-and-digital-support-each-other.)

A few weeks ago, TSNN’s blog featured a post by Jay Tokosch of Core-Apps. His overall message – print is a waste of time and money, so stop printing and go digital-only, right now.

I say, wait a second, Mr. Tokosch. Before you kick print into the recycling bin, perhaps it might be worthwhile to look at this from a different perspective.

Though I must first congratulate him on reaching one of his objectives – he got my blood boiling, for sure!

Continue reading

Digital Marketing: It Starts with Print

Distribute digital versions of your print show daily to expand publication readership.
Distribute digital versions of your print show daily to expand publication readership.

Social media, email and the Internet deliver news to a wide audience very quickly. All it takes is a few keystrokes for photos to populate to a Facebook page or a story to appear on a blog.

But where does the content for these mediums start? With print.

Looking specifically at annual meetings and tradeshows, it is the print products that bring in the revenue to cover the costs of the writers and photographers needed to generate content that, while initially written for the show daily, will be shared across a variety of platforms throughout the course of a conference. Continue reading