Yes, we really are posing that question. Why, you may wonder, would a digital event need a printed program? Wouldn't the conference website, email newsletters or a digital guide be better fits? Possibly, but why only rely on digital mediums? A printed program, regardless of the page size or paper stock, could be very useful: … Continue reading Does Your Virtual Event Need a Printed Program?
CustomNEWS launched this blog site in 2015. Since then, we've had more than 4,500 visitors and 16,000 views. This marks our 200th post...wow! Can't believe I've written that much about show dailies, marketing, communications, print and other related topics. Granted, a few posts have been link-shares or round-ups, but still...that's a lot of content. Thank … Continue reading Our 200th Post!
The pivot to virtual events has brought digital publishing to the forefront, and possibly left the future of print in jeopardy. When I had the idea to start writing posts related to the impact of COVID-19 on the events industry, I didn’t realize I would have so much to write about. I still have a … Continue reading Blog Round-Up: The Role of Print
During the month of May, we added 15 posts to our blog, focused on marketing and communications ideas related to the impact of COVID-19. Our blog had more than 450 visitors in May – which is a new monthly record; and more than 1,100 views. Thank you for reading! We wanted to highlight a few … Continue reading Monthly Round-Up: May’s Popular Posts
The shift to virtual conferences has brought the role of digital communication tools to the forefront – email, digital communication vehicles and social media channels are now your primary tools for promoting events, sharing content and staying connected. But our team has recently been discussing how printed materials could enhance the virtual conference experience – … Continue reading Virtual Conferences: Can Print Add Value?
Program books have been the “go-to” for attendees at live events. But with the growth of mobile apps, many organizers have questioned the necessity to still provide a printed program book. If you’re planning an upcoming meeting, there may be more to consider in regards keeping or eliminating the onsite program book. New factors to … Continue reading Upcoming Live Events: Do You Still Need a Program Book?
(This post was originally published by TSNN on September 20, http://tsnn.com/blog/apps-sure-where-are-maps.) My mom and I were making our way through her favorite supermarket recently, when she said to me, “We should have picked up a directory.” Although my mom has been coming to this store for more than 20 years, the store’s ongoing remodel had … Continue reading Apps; sure . . . But where are the maps?
TSNN recently published an article on ways to "green" your tradeshow, to which CustomNEWS contributed a few suggestions. But we caution against eliminating all print materials, which is what seems to be the first comment during a "going green" discussion: “print is bad, no more print.” But print has been such a main-stay, both in … Continue reading Incorporating Print into Green Initiatives
How is it already September? Time flies, for sure! Here's a look back at our most popular posts of the year, so far. Check back in December to see what our year-end results are. Digital Marketing: It Starts with Print: Social media, email and the Internet deliver news to a wide audience very quickly. All it … Continue reading Hot Topics on the CustomNEWS Blog