(This post was originally published by TSNN on September 20, http://tsnn.com/blog/apps-sure-where-are-maps.) My mom and I were making our way through her favorite supermarket recently, when she said to me, “We should have picked up a directory.” Although my mom has been coming to this store for more than 20 years, the store’s ongoing remodel had … Continue reading Apps; sure . . . But where are the maps?
TSNN recently published an article on ways to "green" your tradeshow, to which CustomNEWS contributed a few suggestions. But we caution against eliminating all print materials, which is what seems to be the first comment during a "going green" discussion: “print is bad, no more print.” But print has been such a main-stay, both in … Continue reading Incorporating Print into Green Initiatives
How is it already September? Time flies, for sure! Here's a look back at our most popular posts of the year, so far. Check back in December to see what our year-end results are. Digital Marketing: It Starts with Print: Social media, email and the Internet deliver news to a wide audience very quickly. All it … Continue reading Hot Topics on the CustomNEWS Blog
With mobile app usage approaching record levels and exhibitors cutting back budgets, have you thought about eliminating print publications at your event, such as the traditional program book? Are you hesitant to add something new, such as a show daily? We agree, print’s role in the meetings industry is changing, but we don’t see it … Continue reading Before You Kick Print to the Recycling Bin…
(This post first appeared on the TSNN blog: http://tsnn.com/news-blogs/wait-second-print-and-digital-support-each-other.) A few weeks ago, TSNN’s blog featured a post by Jay Tokosch of Core-Apps. His overall message – print is a waste of time and money, so stop printing and go digital-only, right now. I say, wait a second, Mr. Tokosch. Before you kick print into … Continue reading Wait a Second … Print and Digital Support Each Other!
Social media, email and the Internet deliver news to a wide audience very quickly. All it takes is a few keystrokes for photos to populate to a Facebook page or a story to appear on a blog. But where does the content for these mediums start? With print. Looking specifically at annual meetings and tradeshows, … Continue reading Digital Marketing: It Starts with Print
Why print? When social media channels and mobile apps providing conference updates in real time, why does print still offer value? We asked a communications manager at a medical association with a conference newspaper why print matters: “There is a strong, intangible connection that print dailies create between conference attendees. In addition to the value … Continue reading Show Dailies: Give Attendees Something to Talk About
The printed program book – it’s an attendee’s “go-to” for navigating through session offerings, learning about exhibitors and getting the most from a conference. But with rising printing costs, a transition to mobile apps and schedule changes, is a program book still the best “go-to” your conference can offer? CustomNEWS has a suggestion for you. … Continue reading Are You Printing a Program Book Because You Think You Have To?
CustomNEWS believes print will continue to play a key part in a conference’s communications strategy. Eliminating printed program books, show dailies and exhibit hall maps will take away tools that attendees counts on to navigate your conference. But don’t just take our word for it: Asked to identify why there’s value in a show daily, … Continue reading Print isn’t Dead: Your Conference Needs It!