Apps; sure . . . But where are the maps?

Use your show daily’s centerspread to publish a full size exhibit hall floor plan and company director.
Use your show daily’s centerspread to publish a full size exhibit hall floor plan and company director.

(This post was originally published by TSNN on September 20, http://tsnn.com/blog/apps-sure-where-are-maps.)

My mom and I were making our way through her favorite supermarket recently, when she said to me, “We should have picked up a directory.” Although my mom has been coming to this store for more than 20 years, the store’s ongoing remodel had left her feeling out of sorts. It took a few wrong turns before we finally came across the orange juice.

This experience reinforces what I’ve come across during trade shows – attendees want something to help them be more efficient when navigating an exhibit hall. Overhead signage and oversize directories at the hall entrance are helpful, but attendees still want something to which they can refer as they make their way across the aisles. Continue reading

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Incorporating Print into Green Initiatives

Show dailies can be your go-to onsite communications vehicle.

TSNN recently published an article on ways to “green” your tradeshow, to which CustomNEWS contributed a few suggestions. But we caution against eliminating all print materials, which is what seems to be the first comment during a “going green” discussion:  “print is bad, no more print.” But print has been such a main-stay, both in our daily lives and at conferences, is it really smart to just eliminate all print materials? We recognize that as event technologies become the norm – mobile apps, online planners, etc. – the role of print materials at a conference is changing, but it’s still a necessary component.

Print’s not going away – show dailies are alive and well, CustomNEWS is picking up new clients and seeing ad revenues grow, resulting in bigger issues. Part of that growth is due to organizations taking a strategic look at what print offers their organization (revenue, content marketing channels), attendees and exhibitors. Rather than doing away with print, there could be a more cost-effective path to take. Print show dailies do more than share schedules and exhibitor list – they showcase content, and curate content to repurpose throughout the year.  Continue reading

Hot Topics on the CustomNEWS Blog

Sell your show daily distribution as a sponsorship to bring in new revenue!

How is it already September? Time flies, for sure! Here’s a look back at our most popular posts of the year, so far. Check back in December to see what our year-end results are.

Digital Marketing: It Starts with Print:

Social media, email and the Internet deliver news to a wide audience very quickly. All it takes is a few keystrokes for photos to populate to a Facebook page or a story to appear on a blog. But where does the content for these mediums start? With print. Click here to continue reading. Continue reading

Before You Kick Print to the Recycling Bin…

 With mobile app usage approaching record levels and exhibitors cutting back budgets, have you thought about eliminating print publications at your event, such as the traditional program book? Are you hesitant to add something new, such as a show daily? We agree, print’s role in the meetings industry is changing, but we don’t see it disappearing.

Check out some of our recent blog posts about the benefits of print publications.

Going Paperless? Wait, Read This!

  • “Going green” shows that you respect the environment. But, by eliminating print pieces:
    • Will attendees still be informed and able to access the information they need to make the most of your conference?
    • Are you eliminating advertising & sponsorship revenue opportunities?
    • Could you be relying too much on attendees to buy-in to your digital initiatives before they are ready?

Continue reading

Wait a Second … Print and Digital Support Each Other!

(This post first appeared on the TSNN blog: http://tsnn.com/news-blogs/wait-second-print-and-digital-support-each-other.)

A few weeks ago, TSNN’s blog featured a post by Jay Tokosch of Core-Apps. His overall message – print is a waste of time and money, so stop printing and go digital-only, right now.

I say, wait a second, Mr. Tokosch. Before you kick print into the recycling bin, perhaps it might be worthwhile to look at this from a different perspective.

Though I must first congratulate him on reaching one of his objectives – he got my blood boiling, for sure!

Continue reading

Digital Marketing: It Starts with Print

Distribute digital versions of your print show daily to expand publication readership.
Distribute digital versions of your print show daily to expand publication readership.

Social media, email and the Internet deliver news to a wide audience very quickly. All it takes is a few keystrokes for photos to populate to a Facebook page or a story to appear on a blog.

But where does the content for these mediums start? With print.

Looking specifically at annual meetings and tradeshows, it is the print products that bring in the revenue to cover the costs of the writers and photographers needed to generate content that, while initially written for the show daily, will be shared across a variety of platforms throughout the course of a conference. Continue reading

Show Dailies: Give Attendees Something to Talk About

Print show daily sampleWhy print? When social media channels and mobile apps providing conference updates in real time, why does print still offer value?

We asked a communications manager at a medical association with a conference newspaper why print matters:

“There is a strong, intangible connection that print dailies create between conference attendees. In addition to the value of program updates, deep insights into session content and coverage from the previous day, dailies enable their own brand of community by giving everyone something to rally around and talk about. Not everyone tweets or uses Instagram, but any and everyone is encouraged to pick up a daily paper—it’s a different kind of community building that is just as impactful as any app or website.”

What type of show daily content can start conversation? Continue reading

Are You Printing a Program Book Because You Think You Have To?

The printed program book – it’s an attendee’s “go-to” for navigating through session offerings, learning about exhibitors and getting the most from a conference. But with rising printing costs, a transition to mobile apps and schedule changes, is a program book still the best “go-to” your conference can offer?Schedule Info CustomNEWS has a suggestion for you.

If the possibility of moving away from a traditional program has been discussed, it’s probably because of cost, timing and digital relevance. Continue reading

Print isn’t Dead: Your Conference Needs It!

CustomNEWS believes print will continue to play a key part in a conference’s communications strategy. Eliminating printed program books, show dailies and exhibit hall maps will take away tools that attendees counts on to navigate your conference.

But don’t just take our worATCAtodayd for it:

Asked to identify why there’s value in a show daily, a non-profit communications executive pointed to the role that a show daily plays in distributing news at a conference. Continue reading