Earlier this year, Jenn Waters, Assistant Publisher, CustomNEWS, presented during ASAE's Marketing, Membership and Communications Conference on the role that print still has at conferences. (View her case studies here). Shortly after the conference, Melanie Powers shared her top take-aways, 3 Content Lessons from ASAE’s Marketing, Membership and Communications Conference. Her first take-away related … Continue reading Recommended Reading: 3 Content Lessons from ASAE’s #MMCCon, via @MelEdits
Exhibitors play a key role at conferences. They provide necessary financial support, but also draw in attendees. Your audience wants to be the first to hear about new products and have an opportunity to discuss challenges they are facing with someone who could help. Is your organization doing enough to help exhibitors maximize their decision … Continue reading Recommended Reading: 14 Ways Exhibitors Can Get the Most Out of Your Show
Factors driving attendance at your conference can sometimes include those outside your control - that's why so many conferences include attendee justification letters on their event's homepage and in marketing materials. Check out this timely article from MeetingsNet, How to Help Your Attendees Convince Their Bosses to Let Them Attend But how do you get … Continue reading Recommended Reading: How to Help Your Attendees Convince Their Bosses to Let Them Attend
Like many things, video production is something thought to be very expensive. But this LinkedIn post from Megan Van Petten, Create Amazing Video Content on a Budget, shows you that's no longer the case. Show Dailies Support Multiple Mediums Show dailies are no longer just a print publication that's read onsite then recycled. CustomNEWS has carved out … Continue reading Recommended Reading: Video Content on a Budget
An event's success can be defined in different ways, but strong attendance numbers are a must. While it may not be realistic to expect strong growth every year, you don't want to see a drop off. That could mean they are turning to other organizations for education, and not yours! This post from MemberClicks, From #ASAE17: … Continue reading Recommended Reading: Growing Attendance
(After a hiatus due to the author's crazy travels, Friday's "Recommended Reading" post returns...) In honor of Labor Day weekend, I thought I'd share a fun post, 10 Hilarious Out of Office Messages You Will Want to Copy. If you're like me, I set a lot of OOO messages - but have never gotten this … Continue reading Recommended Reading: Happy Labor Day Weekend!
Do you create great content, then wonder, why isn't anyone reading it? It could be because they don't know it's out there. Here's a great post from the Content Marketing Institute, 7 Promotion Tactics to Get Your Content Noticed. Almost all of these suggestions can be applied to your conference content, whether it's being generated … Continue reading Recommended Reading: Promoting Content