Recommended Reading: Event Photography

Looking for ways to reduce expenses as budgets become smaller? Is event photography something that could be slashed? i3events recently campaigned against that decision, Your Association in the Best Possible Light. Before you think that iphones and volunteers can suffice, think about other photography-related expenses you have throughout the year, such as stock photos for … Continue reading Recommended Reading: Event Photography

Recommended Reading: Attendee Problems

Making the experience painless - and beneficial - for attendees can be a challenging job. Here's a great article from @SmoothThePath with some common problems attendees and exhibitors may face, and some suggestions on how to overcome them, The Problems Attendees Experience at Conferences. A few ways a show daily can help: Tips for First-time … Continue reading Recommended Reading: Attendee Problems

Recommended Reading: Industry Trends

Keeping up on the latest trends in the meetings industry is a full-time job - here's a fun infographic from Multibrief that you'll want to check out, Infographic: Key trends for meetings and events. Everyone knows there's a move towards event technology and digital platforms. But don't forget, if you're looking for content for year-round … Continue reading Recommended Reading: Industry Trends

Recommend Reading: Event Metrics

Higher attendance? More exhibitors? Growth in sponsorship revenue? There are so many ways to measure an event's success - here's a great article from SmartMeetings, 6 Ways to Measure an Event's Success? Here's a quick look at how a show daily can play a role/impact some of these measurements. Social Media: Not everyone's on social … Continue reading Recommend Reading: Event Metrics

Recommended Reading: Snapchat

Keeping tabs on the latest social media tools is a must in the meetings industry. Are you up-to-date on Snapchat? Here's a great guide from Omnipress, How to Use Snapchat for Your Next Conference. If you're attending the upcoming ASAE MM&C conference, there's also a session on Snapchat that I've already marked as a must-attend. … Continue reading Recommended Reading: Snapchat

Recommended Reading: Creating GIFS

If you're like me (Jenn Waters, the primary author of this blog), you may see a post on social media that's witty and creative and think, "wish I could do that." I recently came across a great resource for social media managers, The ultimate guide to GIF design. Now when you see some fun tweets … Continue reading Recommended Reading: Creating GIFS

Recommended Reading: Growing Attendance

Stagnant is never good, especially when you're talking about numbers. Increasing conference attendance takes work, especially as travel budgets are cut and you are competing with your competitors for the same attendees. Standing out from the crowd starts with content - you must offer them something they aren't going to find at another organization's event. … Continue reading Recommended Reading: Growing Attendance

Recommended Reading: Baby Boomers

Paying attention to the demographics of your attendees and members will help you invest your time in the tools and channels they are seeking. Here's a great article from MemberClicks, Association Professionals: Don’t Forget Your Baby Boomer Members! The author provides a number of take-aways. Of course it should be no surprise that our favorite … Continue reading Recommended Reading: Baby Boomers

Recommended Reading: CME Content

Getting a prospective attendee's attention is not easy, and what works for one person may not for another. Here's an article from Charge Ahead Marketing (via Meetings Net) that looks at how content marketing initiatives could be what CME providers are overlooking, CME Watch: Not Content with Your Marketing? Try Content. Key take-aways, infographics and … Continue reading Recommended Reading: CME Content