What a great year we had! After launching our blog two years ago, it continues to grow in scope and has become a great resource on conference communications for the meetings industry. As we plan out our posts for 2018, we wanted to look back at our most-read posts and pages in 2017: CustomNEWS Case … Continue reading Looking Back: Top Posts of 2017!
My 16-year career in the meetings industry has centered around print. As an assistant publisher with CustomNEWS, I've produced show dailies for more than 100 events. But the role that print plays at conferences is changing, in part due to the strides that event technology companies such as CadmiumCD have made. A few months ago, … Continue reading Takeaways from @CadmiumCD’s #CadCon 2017
Will you be making your way through Expo Expo in search of new sources for non-dues revenue? Or is your organization thinking about eliminating your onsite program book? We hope you’ll stop by our booth (#1402) to talk about how attendees, exhibitors and the host organization all benefit from a show daily. Complement your Mobile … Continue reading Let’s Talk Show Dailies at Booth #1402 during #ExpoExpo
CustomNEWS is looking forward to exhibiting at Expo Expo. We hope you’ll stop by our booth, #1402, to learn about the many benefits of show dailies. These are no longer “one-off” publications read and discarded at a conference. Show dailies share conference news and highlights with a wide audience through print, email and social media … Continue reading Headed To #ExpoExpo? So Are We!
Mobile apps put so much information at an attendee's fingertips - session descriptions, speaker listings and much more. But what happens when they know where they need to be, but cannot remember the room number? Attendees want something in print format that they can quickly refer to - as opposed to having to pull out … Continue reading Show Daily Flies Off Shelf as Attendees Seek Printed Schedule
(This post was originally published by TSNN on September 20, http://tsnn.com/blog/apps-sure-where-are-maps.) My mom and I were making our way through her favorite supermarket recently, when she said to me, “We should have picked up a directory.” Although my mom has been coming to this store for more than 20 years, the store’s ongoing remodel had … Continue reading Apps; sure . . . But where are the maps?
Adding a video component to your conference's communications strategy is no longer out-of-reach. Rather, it's now both a necessary component and great marketing tool. But how do you get started? Do you hire a videographer or contract a video production company? You may be surprised by our suggestion - talk to your show daily publisher. … Continue reading Case Study: Print and Video Working Together