How do you Increase an Event’s ROI? Share Content throughout the Year

Conferences cost money, a lot of money really. Yes, they do bring in revenue, through registrations, sponsorships, exhibit booth sales, onsite stores, etc. But is there more that can be done?   Investing in onsite content curation at your event - digital or live - provides a wealth of tools that can be shared in … Continue reading How do you Increase an Event’s ROI? Share Content throughout the Year

Canceled Event? Twitter Connects Attendees and Exhibitors

Over the past few months, social media has taken center stage in terms of keeping us connected. Have you thought about how to use a platform such as Twitter to help your sponsors and exhibitors connect with attendees? Particularly in the case of canceled events, exhibitors were probably preparing for product launches, as well as … Continue reading Canceled Event? Twitter Connects Attendees and Exhibitors

Canceled Events: You Can Still Connect Exhibitors with Their Target Markets

Canceling an event can be heartbreaking, for all stakeholders involved.  Time, energy and money was invested by the host organization's staff, speakers and exhibitors. Attendees were looking forward to networking and learning opportunities. Most organizations have never had to cancel an event of this magnitude before. A lot of factors go into the decision, but … Continue reading Canceled Events: You Can Still Connect Exhibitors with Their Target Markets

Virtual Events: Creating a Community

Attending a conference in your field or industry puts you together with others who enjoy the work, face the same challenges and sometimes just need some encouragement. Educational sessions, networking events and shared meals present many options to start up a conversation. And everyone knows that badge ribbons serve as great ice-breakers - "Oh, you're … Continue reading Virtual Events: Creating a Community

Blog Round-Up: Virtual Exhibit Hall

Does your virtual conference have a virtual exhibit hall? We’ve recently written about how digital publishing tools can be used to drive traffic, increase an exhibitor’s ROI and provide ways for exhibitors to stand out. Use Value-added Opportunities to Increase ROI for Virtual Exhibitors Your virtual conference needs attendees and, most likely, sponsors and exhibitors. … Continue reading Blog Round-Up: Virtual Exhibit Hall

Blog Round-Up: Virtual Events, Part 2

Virtual conferences continue to make headlines. As more and more events move to virtual platforms, new questions arise. How do you market the event? How do you support your exhibitors and sponsors? Here's a look at a few more posts related to virtual conferences. Digital publishing tools can be used for pre-event marketing, share content … Continue reading Blog Round-Up: Virtual Events, Part 2

Use Value-added Opportunities to Increase ROI for Virtual Exhibitors

Selling exhibit booths and conference sponsorships for live events is never easy, but companies know what to expect. You had metrics to provide, such as the number of attendees and attendee demographics. There was also structure – exhibit hall hours – which they could capitalize on. But virtual events, at this time, do not have … Continue reading Use Value-added Opportunities to Increase ROI for Virtual Exhibitors

Virtual Conferences: Can Print Add Value?

The shift to virtual conferences has brought the role of digital communication tools to the forefront – email, digital communication vehicles and social media channels are now your primary tools for promoting events, sharing content and staying connected. But our team has recently been discussing how printed materials could enhance the virtual conference experience – … Continue reading Virtual Conferences: Can Print Add Value?

Enhance Virtual Sponsorships with Content Marketing and Digital Advertising Opportunities

Over the past few weeks, we’ve heard dozens of different suggestions for virtual conference sponsorships. Some create networking opportunities on virtual conference platforms. Others are more about engagement and building community, such as sponsored gifts and virtual concerts. Then there are sponsorships tied to virtual exhibit halls, such as scavenger hunts. What about building packages … Continue reading Enhance Virtual Sponsorships with Content Marketing and Digital Advertising Opportunities